The best listing descriptions can be written by anyone; Hemingway is not a requirement. Just make the ChatGPT prompts better.
The mind is more powerful than matter, as I have repeatedly proclaimed, and believe it or not, this is also true when it comes to selling your listings. The most effective listing descriptions have the power to alter a buyer's perception of a property even before they enter it. It serves as a digital handshake to welcome people to a new way of life.

Even if there are some peculiarities with the property, the perfect description can give them a new perspective that creates a lasting first impression.

But there's a problem... It can take a lot of effort to write captivating, attention-grabbing descriptions; time that would be better spent making connections, networking, and closing business. ChatGPT can help with that. (Our custom AI chatbot inside of illm goes much further, but that's a blog for another day unless you're already a coaching member with access to it.)

In this blog, I'll discuss several strategies and ChatGPT prompts that our coaching members use to quickly and effectively write amazing listing descriptions that stand out from the competition.

You already have everything you need; I'm just telling you how to use it. If you're seeking for a competitive advantage that will save you time and bring in more offers, you already have everything you need. Let's start now.

Tip 1 For The Best Listing Description Prompts: Providing Examples Of Standout Property Descriptions

I meant to say that ChatGPT does, but if you want to write the greatest listing descriptions, you have to study the best listing descriptions.

All you have to do is assign it the task. All of us have come across listings that immediately catch our eye. You ought to keep those, though, so you can show ChatGPT what a decent listing description looks like. Then, let ChatGPT know what you're doing by providing it a prompt like to this one after choosing three that you truly like:

"I'll present three listing descriptions for you to study. After you have analyzed them, I'll want you to create a similar-sounding real estate listing description.

The first description is as follows:"

Remember that from one session to the next, ChatGPT may not always remember what you taught it. You might occasionally need to provide it these descriptions. As a result, it's a good idea to put all of your prompts in one easily accessible file.

Tip 2 For The Best Listing Description Prompts: Consider The Perspective Of The Home Seller

The house seller themselves is one of the most effective tools at your disposal. They are intimately familiar with their property, and their insights are priceless. Request a list of the things your seller appreciates about the property from them.

What distinct qualities and facets of their home do they value most? It can be the inviting fireplace, the sizable backyard, or the breathtaking sunset views. These particulars will give your listing description an authentic feel.

Ask ChatGPT to feature everything on the list in the description once you get it.

"Include the following characteristics in your description:

Spiral stairway

-Convenient access to Palisades Mall

-New appliances for the kitchen.

Etc…

Tip 3 For The Best Listing Description Prompts: Create An Entertaining Story

Now that you have the seller's perspective, it's time to incorporate it into an engaging story. Start by imagining the lifestyle a prospective buyer may lead in this house.

Is it ideal for someone who wants to play golf every weekend? Or perhaps it's the perfect getaway for someone looking for peace after a busy day. You may encourage potential buyers to picture themselves living there by creating a narrative around the property.

Giving a glance into how the house was cared for in the past might also not hurt. People use CARFAX to make sure a car they're purchasing hasn't been in a lot of collisions, and I'd argue that the same idea is even more crucial for a house. Mention that (while being careful to adhere to all Fair Housing requirements) if the residents lived there for a number of happy years. This can transform small abnormalities from having an Amityville Horror feel to having a cozy appeal.

Just picture yourself leaving your front door in five minutes to dine at one of the Pearl Street Mall's five-star restaurants serving only locally and organically grown food, then taking a 15-minute stroll down the creek to reach the Flatiron Mountains. In the calm of your serene living room, you wouldn't know that this position is so close to every experience people come looking for.

Tip 4 For The Best Listing Description Prompts: Establish A Sense Of Exclusivity

In real estate marketing, creating a sense of urgency can shift the game. Explain to prospective buyers why this home is a unique treasure. Maybe it's the only one of its kind in the area, or maybe it has a unique quality that makes it stand out.

Encourage ChatGPT to underline the exclusivity of the listing by using words like "unique opportunity" or "won't last long".

This phase requires a little more investigation and close scrutiny of the property itself to be completed appropriately. Make notes and seek the unique features that this home has.

In relation to research... This procedure should be followed when locating examples to provide to ChatGPT. You know you're on the correct track if you can find listing descriptions that make you feel compelled to schedule a viewing.

Tip 5 For The Best Listing Description Prompts: Finish With A Call To Action

Add a strong call to action near the end of your listing description. Motivate prospective buyers to arrange a viewing, get in touch for further details, or go to an upcoming open house. This last push could be the difference between desire becoming action.

Here is an illustration of how it is done.

Following these guidelines will make it simple for you to write the greatest listing descriptions possible, but they won't guarantee that you'll stand out in this cutthroat market or make the kind of money you want.