Now let's discuss lead gen. You and I both know that, when used properly, real estate Google Ads are a treasure trove of ready-to-go, bottom-of-funnel leads. The issue is that too many agents are squandering their money on clicks that don't convert because they have no clear strategy in place.
We do not do that. Our goal is to win when we play. For this reason, we've made a free strategy guide available that explains what you need to know to manage effective Google Ads campaigns for real estate.
The varieties of Google Ads campaigns and how to choose the best one for your objectives will be the main topics of this article.
Read the entire case study and then download it if you're serious about growing your company, optimizing your ad budget, and producing a consistent stream of quality leads!
1. The Best Lead Magnet: Google Search Ads
This is the source of revenue.
Guess who appears at the top when someone searches for "homes for sale in [your area]" or "best real estate agent in [your city]"? YOU.
Pro Tip: Make use of hyper-local targeting, emphasize your special selling point, and include a call to action that is obvious. Show them that you are the finest, not simply tell them.
2. Build Trust At Scale With YouTube Ads
Video marketing is the present, not the future.
You may reach buyers and sellers when they are actively looking for real estate content by using YouTube ads. What's the best part? Location, search history, and even income level can be used to target.
Two YouTube Ad Types to Be Aware of:
YouTube Search Ads: When someone searches for material about real estate, your video appears at the top.
In-stream advertisements can appear prior to, during, or following other YouTube videos. They can be skipped or not (pro tip: the greatest messaging is brief and powerful).
Plan: Showcase yourself, your knowledge of the market, and why the moment is right to buy or sell in a video advertisement. You're already behind if you don't use video in your marketing.
3. Remain At The Top Of Your Mind With Google Display Ads
Have you ever visited a website only to find advertisements for it everywhere? Retargeting is what that is.
Your ideal audience will see your face, listings, and brand while they explore the web thanks to Google Display Ads. It's a simple method of maintaining visibility and nurturing leads until they're prepared to act.
How To Employ Them:
Organize a branding effort that will help people remember you.
Visitors to your website might be retargeted to return when they're ready to move.
Make use of eye-catching images, such as your face, client endorsements, or breathtaking property shots.
4. Use Discovery Ads To Reach Passive Sellers And Buyers
Consider how frequently you view your Google Discover, YouTube home feed, or Gmail promotions page. Discovery Ads are located there.
They are ideal for drawing in customers, reviving cold leads, and bringing them into your funnel before they are actively looking.
The best method:
Make use of eye-catching imagery, persuasive copy, and an obvious call to action, such as: "Considering selling? Find out the value of your house right now.
Put an end to guesswork and begin winning with Google Ads for real estate.
The truth is that you cannot afford to spend money on ineffective advertisements.
The Google Ads agents who are killing it aren't only splurging and hoping for the best. They have a system in place.
And I'd want to share that system with you.
The full Google Ads playbook of Jenny and Charles Turner may be found in the free case study Mastering Google Ads. These two industry leaders are sharing with you the effective Google tactics they employed to gain market share in Portland.
You'll discover how to:
Create HIGH-CONVERTING campaigns correctly.
Reduce wasted advertising expenditures by using skilled targeting
Create ad copy that inspires action and captures attention.
Create bottom-of-the-funnel leads for the least amount of money.
Give up wasting money. Get more deals closed. Discover the same method that top agents are now employing.
The Complete Playbook For Google Ads
If you use Google Ads properly, it will fill your pipeline. Google Ads may become your company's most significant source of leads if you use these tactics.