Make sure your posts are morally sound, follow copyright and advertising laws, and appropriately use the REALTOR® marks. Social media posts could put you in legal hot water if … Read More

  The lead generation tactics that have yielded the greatest returns for real estate agents’ businesses—even doubling their clientele—are shared. Showing gratitude to customers, whether through fancy events, online giveaways, … Read More

Empathy & Curiosity A two-phase strategy begins with an emphasis on empathy and curiosity. Building rapport will come easily if you are truly interested in the individual you are working … Read More

  It is no secret that the luxury real estate market is rising, but entering this cutthroat field without the necessary resources, guidance, and tools can be challenging. Because of … Read More

  Now let’s discuss lead gen. You and I both know that, when used properly, real estate Google Ads are a treasure trove of ready-to-go, bottom-of-funnel leads. The issue is … Read More