If you’re giving them helpful content and engaging with them on a regular basis, a social media marketing strategy can help you build and sustain an online following. According … Read More

  You’ll continue to increase engagement when you capture your followers’ attention in less than seven seconds. Every day, consumers are inundated with marketing communications from many companies. It could … Read More

  Make sure your posts are morally sound, follow copyright and advertising laws, and appropriately use the REALTOR® marks. Social media posts could put you in legal hot water if … Read More

  The lead generation tactics that have yielded the greatest returns for real estate agents’ businesses—even doubling their clientele—are shared. Showing gratitude to customers, whether through fancy events, online giveaways, … Read More

Empathy & Curiosity A two-phase strategy begins with an emphasis on empathy and curiosity. Building rapport will come easily if you are truly interested in the individual you are working … Read More