Marketing your real estate firm can take a long time, especially if the duties appear monotonous or trivial. It's just gotten a whole lot easier thanks to technology. You no longer have to repeat basic marketing duties on a regular basis, but you may save time by automating your real estate firm marketing. This will allow you to concentrate on some of your larger real estate objectives and make better use of your limited time.

Read on to find out how to automate real estate marketing methods and stay ahead of the competition.

6 Methods For Automating Real Estate Marketing

Automating your real estate marketing, from social media strategy to basic communication strategies, is a terrific approach to building your firm.

1. Text Messaging Advertising

Texting clients about potential homes is convenient because the vast majority own and use a cell phone. Send text messages to your contacts about new real estate prospects to get the word out swiftly. You can send one-time or recurrent text messages and schedule them for any time in the future.

Pros:

• Quick mode of communication: People are constantly on their phones and check their texts nearly instantaneously.
• Open and click-through rates are extremely high: according to research, branded text message open rates can reach 98 percent.
• Text messages are a more personalized method of communication than other types of communication.

Cons:

• Overuse of text message marketing can irritate clients: People are more concerned about spam than ever before, so make a clear plan for how frequently you'll SMS them.
• Clients can easily detect a "generic" message: If mass text messages are not adequately personalized, they may lose their impact.
• A text message has a limited character capacity, so it may not be the greatest option if you have a lot to say.

2. Drips Of Email

Maintain a consistent flow of communication by providing regular real estate updates and opportunities to your contact list. This can be accomplished with a service such as MailChimp or Emma, both of which provide templates and tips for your e-newsletter. What's the good news? They're quite simple to utilize.

Pros:

• Consistent and formal: If you need to transmit long, corporate communications, this may be the best option.
• Allows for long explanations and embedded images: Email has no character limit.
• Split testing different elements: You can A/B test new subject lines and embeds to fine-tune your campaign.

Cons:

• It is simple to erase without reading: Many individuals discard branded emails or route them to junk folders.
• It is more difficult to break through the corporate stigma with an email.
• Take a long time to write: Because emails are typically lengthier and more involved, setting up automated email chains takes longer than other kinds of marketing, such as SMS messaging.

3. Use Of Direct Mail

A common real estate technique is to create a newsletter or postcard to ship out, but you can automate this by using direct mail automation software. Using a service like Growmail or Postalytics, you may automate a weekly, bi-weekly, or monthly newsletter or postcard. These services assist you in digitizing your direct mail, making it easier to measure results, which has traditionally been unavailable for direct mail.

Pros:

• Digital communication methods are clogged: it's difficult to be heard right now through the congestion of an email.
• Take advantage of the physical touch: By delivering actual marketing materials instead of exclusively digital, you can stand out from the crowd.
• Humanize yourself with a picture: This is your chance to put your face in front of clients and literally come into their homes.

Cons:

• Direct mail can be more expensive than digital mail: You may not have the budget to rely on it as heavily as other alternatives.
• Direct mail may be perceived as unwelcome advertising by potential customers: spam letters can harm your brand.

4. Posts On The Company Blog

A company blog is beneficial to many businesses. This is an easy approach to keep clients up to speed on real estate news while also increasing your company's following. With systems like WordPress, you can create a website, schedule posts, and maximize SEO (Search Engine Optimization) to attract clients in your area. While there is no method to make blog articles automatically, you may compose a cache and schedule them to post automatically throughout the month.

Pros:

• Clients can find you through blog postings on other pages, so leverage your work by getting other companies to link to you.
• Possibility to establish oneself as an expert: Sharing your information demonstrates your skill.
• Drive conversions through your website: Readers can become clients by clicking on a sales page.

Cons:

• It can be time-consuming or expensive: If writing isn't your strong suit, you'll either have to spend a lot of time making blog posts or pay someone to do it for you.
• Isn't it instant? Building traffic to your blog takes effort and dedication to a strategy.

5. Online Conversation

You may have noticed a box in the corner of a website providing 24/7 chat service. This function, which is completely automated, allows you to reach out to your audience fast and efficiently to address questions. Zendesk and Chatbot are two instances of automated chat rooms that might help your website's appeal. You can get clients to communicate with a chatbot and then follow up with qualified leads personally.

Pros:

• Instant customer satisfaction: Sometimes people desire an immediate response, and the chatbot can be programmed to provide this.
• It is simple to set up and requires little training.
• The "Rich Messages" feature allows bots to transmit images and links in addition to text.

Cons:

• Inability to provide human-level responses: If someone asks a really difficult question, your chatbot will most likely suggest that they email you.
• It could get expensive: If you don't have a large number of visitors to your website, this might not be the best location to invest your money.

6. Marketing On Social Media

It's no secret that social media is growing in popularity, and real estate brokers are increasingly relying on it to establish their brand. Facebook, Twitter, and LinkedIn are three of the most popular. For the greatest results, create an account and post visual-heavy content. You can use services like Later (for Instagram) and Hubspot to send your planned messages automatically, which means you can post messages once a week (or month) and have the service send them anytime you choose.

Pros:

• Reach out to audiences where they spend a lot of time: People are naturally on social media, so using it to converse with them makes sense.
• Connect with business partners as well as clients: Professional networks such as LinkedIn can help you extend your relationships and promote yourself as an expert for clients.
• Create a brand that can withstand market downturns: When the market falls, customers will flock toward trusted brands. Social media aids in the development of a brand.

Cons:

• Managing many channels can be time-consuming: It takes time to build a social media following.
• You must stay current on best practices: Best practices in social media can shift quickly, and if you don't stay up, you'll fall behind.
• Spend less time on minor marketing tasks.

You now have the means to automate your real estate marketing, and the systems you choose will handle the majority of the work for you. Hiring an assistant to assist you with managing your numerous accounts can be well worth your effort, especially if your firm begins to grow as a result of your superb marketing automation.