5 Reasons You Didn’t Get The Real Estate Listing

5 Reasons You Didn’t Get The Real Estate Listing

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Is there more competition for real estate listings in your market? Do you have to compete with flat fee brokers or brokers who offer to "buy this home from me and I will sell yours for free"? Perhaps the sellers are interviewing a number of agents before deciding who to list with.

Whatever the cause, we've compiled a list of reasons why you might not be winning more real estate listings and how to improve your game.

 

Reason 1: Your Pre-Listing Presentation Is Out Of Date

Your pre-listing package's purpose is to sell yourself before you even walk in the door. "By letting the pre-listing package by the third party that sells you and brags about you, it allows you to relax, focus on the seller, and tour the home at your first pre-listing meeting," Gayle Henderson, says. It is critical that your pre-listing bundle is current and relevant. Look for simple ways to improve it and make it more marketable. It should include the following items:

  • A recent photograph of yourself (taken within the last one to two years)
  • A one-page resume and a brief introduction
  • References from the previous six months
  • A current list of your collaborators (closure coordinator, listing coordinator, marketing director, administrators, and so on).
  • Your brokerage's information has been updated.
  • Your approach to the pre-marketing stage
  • Examples of your social media accounts
  • Marketing strategy for a service menu
  • Pricing techniques that have been updated
  • Property brochure examples (from the last 6 months)

 

Reason 2: You're Scheduling Listing Appointments Too Early

It's really simple to launch your pre-list package after you've created it. It will be available for delivery in less than 30 minutes. Establishing your value is critical, so don't merely be ready to respond to a seller's request to meet you right away, advises Henderson. Allow yourself enough time to plan and investigate the neighborhood and client. To be well-prepared and not rushed, schedule your appointments no sooner than one or two days after the vendor inquires. This increases the likelihood that you will arrive at your appointment organized, feeling fresh, and enthusiastic.

 

Reason 3: You Have Yet To Establish Your Worth

Your new pre-listing bundle should get you started on the path to establishing your worth. Allowing your client time to assimilate the information you supply aids in its security. The real test comes when you meet with your client in person. "The most important thing to communicate to a prospective seller is why you are more valuable to them than the other agents you are competing with." "If you don't know your unique value proposition, your seller won't either, which drives them right into the arms of your competitors," explains seasoned real estate agent Michelle Stansbury.

 

Reason 4: You Failed To Pay Attention To The Merchant

Get your yellow legal pad ready. It's now time to listen and take notes. Get a clear knowledge of the client's motivations for selling during the listing presentation. Are they leaving the state? Do they intend to downsize? Or was it a rental property?

Take a tour of the house, paying special attention to what you and the potential customer think is remarkable or unusual. Understand the unique features of the home that may have prompted the seller to purchase it in the first place. Take careful notes while seeing the house at the listing presentation. Listen to what the seller dislikes about the home and be prepared to assist the seller in correcting any flaws or minimizing their impact. Take the time to enjoy a work of art or a family photograph so that you may connect with the possible client on levels other than real estate.

 

Reason 5: The Seller Is Unfamiliar With Your Valuation Method

Real estate agents are crucial in the home assessment process because of their previous sales experience and market perspective. However, with the availability of Zillow and Trulia home estimates, it's easy for your customers to get caught up in "what could be," without understanding all of the aspects that go into pricing a home to sell. At your initial meeting, you should guide your prospective client through how you will arrive at a listing price, including how you will compile a comparative market analysis, your approach to collaborative pricing, and the benefits and drawbacks of a pre-listing appraisal.