What A Luxury Real Estate Broker Can Teach You About Home Selling

What A Luxury Real Estate Broker Can Teach You About Home Selling

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Even if you don't work with purchasers looking for a million-dollar property, you may learn from luxury real estate brokers. Selling is, after all, selling. Here are four pointers from luxury brokers to consider when selling a home.

 

Make A Name For Yourself

According to Laurie Moore-Moore of the Institute for Luxury Home Marketing, you should be the high-powered professional real estate broker that everyone imagines. Luxury brokers deal with customers who are used to doing their homework, and word spreads about which broker just sold that $11 million house. Take advantage of that network.

Make a reputation for yourself by posting photographs of the house you recently sold on social media and linking to informative articles about real estate trends. Join or create a LinkedIn real estate group, and you can contribute entertaining movies to YouTube that your target market might appreciate.

 

Consider The First Offer Seriously

The best offer is frequently the first one, according to Chris Leavitt, star of "Million Dollar Listing: Miami." So, even if the offer isn't exactly what the seller was looking for, it's a good idea to persuade the seller to consider it nevertheless. You can always try to negotiate a better deal, but if you reject early offers, the latter ones may be worse.

 

Don't Undervalue The Power Of Images

You can take images of the house you're selling in a matter of minutes, but you won't be doing it right. People frequently make purchasing decisions based on images they see on the Internet, which is why luxury real estate agents engage expert photographers who understand how to present homes in the most aesthetically appealing manner.

 

Know Your Neighbors

Luxury real estate brokers market the area as well as the house. According to luxury broker Jack Cotton, wealthy people prefer to be with other wealthy people. The same approach applies to buyers of all income levels. Families with school-age children, for example, like to be near other families with children. Once you've gotten to know your clientele, you may point them in the right direction.