Respond To Questions Right Away
We are aware of how crucial it is to reply to your clients promptly, especially when dealing with overseas purchasers. They might only have a brief window of opportunity to reach you because they are in completely different time zones. Either learn the time zones involved and make yourself available or make plans for a helper to take calls and respond to messages while you're away.
Increase Referrals In That Nation
Do you intend to travel to the countries where your overseas buyers are from? Make the most of your visit and establish as many business contacts as you can if you get the chance. For instance, make purchases from and cultivate connections with high-end suppliers, entrepreneurs, etc. who serve your intended real estate market. Introduce yourself to the owner of the condo or Airbnb if you are staying there.
Feature Testimonials Prominently
Testimonials outperform many other forms of marketing content in terms of client acquisition and are strong instances of social proof. Make sure to have testimonials from previous overseas clientele you have worked with on your website. Better still if it's in their mother tongue. This is a fantastic method to show prospective clients that you are trusted and have achieved positive outcomes with people from their own culture and background.
If you are fortunate enough to have these testimonies captured on video, post links to them on your social media accounts. Potential buyers will become more interested when they hear about your clients' success in locating their ideal homes. Make the most of your internet following to position yourself as a hyperlocal authority.
Enumerate On Foreign Websites
Online listing services such as Trulia and Zillow have made it possible for purchasers worldwide to peruse houses for sale abroad. Rightmove, World Properties, Place in the Sun, and On the Market are a few websites with worldwide listings. These websites are wonderful because they make it simple to rank highly for really precise keywords.
Provide Online Guides
More people than ever are using virtual tours for real estate. Due to the fact that these tools offer an interactive substitute for in-person viewing, they are particularly helpful for purchasers from other countries.
On Social Media, Adjust
If a social media post goes viral, it's probably the quickest route to gain an international reputation. The problem with purchasing from abroad is that they could not have access to or utilize the same apps that are popular in your nation. China, for instance, has a national firewall that blocks Instagram, TikTok, and Facebook. This implies that your incredibly catchy Instagram reel will be difficult for anyone in China to access.
Rather, follow your client's lead. Post to Mixi in Japan or Douyin for your Chinese clientele. Learn about and utilize the most widely used platforms in each nation. Make sure your lead funnel is ready for leads that are generated by your social media posts.
Promote Yourself As A High-Class Agent
Is there anything specific about your personality and way of life that you think your clients will find appealing? For example, dress flawlessly in your social media posts and advertisements to attract premium clientele. You might also want to put your fancy car in the background. This will demonstrate to your consumers that you are aware of their needs and the kind of house they are searching for.
You can discover something you like about their culture or something in common with your clientele, even if they are not luxury customers. By including narrative components in your brand, you can demonstrate your knowledge and establish an emotional connection with potential customers.
Ensure That Your Website Is In Top Form
Your website serves as your best global sales representative. Imagine it as the hub of everything that has to do with your digital business promotion, where clients can peruse your listings, discover more about your company, get in touch with you, and get a sneak preview of your experience.
Being the top provider of real estate websites, our group is aware of the requirements real estate companies have in order to increase conversions and draw in the proper clients. International agents can provide their clients who might not speak English well with built-in translation options on their website. Take a tour of our web products to learn more about our web stacks and marketing tools.
With the challenges of foreign contact information and time zones, it is imperative that your website be able to collect leads via your CRM.
Offer Open Houses That Are Pre-Recorded
If you are unable to conduct a live open house, pre-recorded open houses offer a polished and professional alternative. With the help of a pre-recorded tour, you may arrange your movements in advance and ensure flawless lighting and staging. Furthermore, even if they are viewing it in the middle of the night, your time, overseas clients will have the chance to see a comprehensive open house.
Finishing Up
Similar to any other digital real estate marketing strategy, but on a larger scale, is international real estate advertising. Consider the common international obstacles that make communicating with people in other nations difficult, and incorporate those into your new international marketing plan. Among the various nuances that must be considered are language barriers, time zones, and cultural misinterpretations. It will be much simpler to communicate with potential overseas clients if you use the above advice.