Never before has photography been more crucial to the real estate market. The National Association of REALTORS® found that the element that homebuyers utilize the most when looking for a property online photograph. Poor-quality photographs or no photos at all in web listings or adverts can immediately turn off potential purchasers. So how can your clients use their real estate images to excellent effect? Continue reading for tips on what to do before, during, and after your clients take pictures of their houses.
1. Make A Purchase Of A Top-Notch Camera
A cell phone camera isn't the best tool to use if your clients want high-quality pictures of their property, despite the fact that cell phones have made enormous advancements in the field of photography. However, most of the time, your clients will have a tight budget, so investing in top-notch equipment isn't an option either. Your client can buy any point-and-shoot digital camera as a solution. Photos taken using a camera that has five megapixels or more will look professional. A digital SLR gives more settings and lets you utilize a choice of lenses if your clients are ready to spend money on camera gear.
2. Prepare The House
It's critical to keep in mind that the space, not the furniture or decorative accents, needs to draw the buyer's eye when setting up the home. This requires that the house be tidy and free of any distracting items, like mail, shoes, refrigerator magnets, and children's toys.
3. Make Use Of As Much Natural Light As You Can
One of the easiest methods to make rooms look spacious and bright in images is to use natural light. Try to use the flash as little as possible because it can occasionally create undesirable glares or shadows. Rainy or cloudy days should be avoided for interior home photography due to a lack of natural light, but they can be advantageous for exterior photography because the sun won't cast deep shadows on the house.
4. Select The Ideal Perspectives And Arrangements
When taking pictures of their home, your client should think about specific angles and compositions. For instance, the ideal method to showcase a room is to take a photo from a corner or doorway to make the most of the space. This perspective gives the space context and gives the impression that it is larger. A home's exterior should also be photographed from an angle rather than straight on, as this composition will show the home's depth to potential purchasers.
5. Retouch The Images
It's possible that your customer will need to do some editing after selecting the photographs they wish to utilize for their listing. Perhaps there are distracting shadows in the interior images of the house, or wires or tree branches are blocking the view in the outdoor photos. Regardless of the situation, these defects can be corrected by utilizing free online photo-editing software like BeFunky or Fotor. Your client can crop photographs, change brightness and contrast, and correct colors using these user-friendly websites.
6. Make A Listing That Goes Well With Your Images
Your clients must have their real estate images displayed on a website that is useful, user-friendly, and simple for search engines to find. Regardless of whether the real estate images are posted on the website of your company or the website of one of your clients, make sure it appears current, is simple to use, and make use of large, high-quality photos. Couple the beautiful visuals with engaging descriptions to create a compelling overall impression of the house.