Marketing specialists are in high demand right now. According to a ManpowerGroup poll, the global shortage of skilled labor has surpassed 75%. Technology, sales, and, guess what... marketing are among the most in-demand fields.
Companies and brands are hunting for Marketing expertise, and the professional who is best prepared for the profession's increasing tide will stand out.
When we add "remote work" to the preferences, the opportunities become even more appealing. According to Forbes, the second most popular industry for remote employees in 2023 will be marketing.
So, to assist you in taking advantage of this brisk market (whether to enter the field or advance your career), we have identified the brisk areas to focus on.
SEO Professional
SEO is a collection of tactics aimed at providing the best answers to people's requests and, as a result, earning prominence in search engine rankings such as Google's.
The specialist in this field is responsible for knowing how to integrate the company's business objectives with the SEO objectives, as well as creating, implementing, and adhering to a strategy that will ensure more organic traffic to the website and blog — and, as a result, more leads and sales.
Above all, the SEO specialist must comprehend the audience to whom they are speaking, but they must also keep up with Google developments and understand how to organize and produce content in the manner that people expect.
It is also necessary to understand how to use keyword tools such as Keyword Planner and Semrush to aid in your task.
This specialist is increasingly recognized and sought since it is critical in the strategy of organic traffic in Digital Marketing, that is, actions that will bring people to the company without investing in ads.
Social Media Manager
Today, it is nearly impossible to imagine a Digital Marketing strategy that does not include social media. According to HubSpot's State of Marketing Trends 2022 research, social media is the most significant channel for 44% of businesses, followed by blogs and email marketing. This year, social media will be key.
Of fact, in an environment as densely packed as the major networks, simply "being there" is insufficient. It requires effective brand management, a qualified specialist, and/or a team.
That is exactly what the social media manager is in charge of. On a daily basis, they plan content, set the editorial schedule for social media, manage campaigns, and track results.
This expert must stay current not only with platform settings and changes but also with social media content and trends.
Because it is the company's face, it must be in sync with the company's goals and the image it wants to project to the market.
Copywriter
Copywriting is a text production approach used in Digital Marketing to persuade readers to do something, such as buy your goods or download your ebook.
A copywriter is simply the individual in charge of creating these convincing texts. Companies have sought this specialist out because of his or her critical involvement in the sales process and other conversion methods.
Furthermore, it is an even more difficult skill to find among specialists. According to Unsupervised, 39% of professionals polled claimed that copywriting and email marketing are their departments' weakest links.
This individual is in charge of creating text-based content for Digital Marketing campaigns and conversion-focused initiatives. It can be used in conjunction with Email Marketing, social media campaigns, advertisements, video scripts, subtitles, product launches, and so on.
When creating the content, the copywriter must adhere to the strategies and triggers used to convince and sell with words - which is why it is vital that this professional understands the persona for whom they write and masters the copywriting elements.
Final Thoughts
The current Digital Marketing employment market offers a plethora of options for advancement. The need for qualified specialists in fields like SEO, social media management, and copywriting is growing.
Companies are actively looking for talent in these disciplines, and individuals who are well-prepared will shine in this thriving industry.
With remote work becoming increasingly popular, the prospects become even more tempting. It's time to take advantage of these chances and establish a name for yourself in the fascinating world of digital marketing.
There are numerous chances available for Marketing professionals, and the market is looking for the top people.