We are ready to wager that more than 90% of 100 real estate agents would reply "generate leads that result in actual transactions" if you asked them what the most essential thing their website could achieve for them was. While there isn't enough space in this article to explain how to sell your services to potential customers once they fill out a form, we can offer some lead creation suggestions that will animate your dormant contact list.

Create Landing Pages For Real Estate

Landing pages are the adverts you use to emphasize the specific offers that your website can fulfill if it is the go-to source for real estate in your locality. You can direct everyone who might be interested in this offer to the ideal location by developing a page that, for instance, offers personalized house listing updates received via email. Landing pages typically feature contact information that is clearly displayed and lead capture forms so that website visitors who are interested in taking advantage of your offer right away can do so. Multiple landing pages can be created to target various demographics, trends, and offers.

Encourage VisitorsTo Those Landing Pages

There are many things you can do with these lead generation pages once you have them. Send out postcards highlighting their specific offers, and start linking to them from your email signature, print and online newsletters, and other places. You should also think about investing in search engine marketing and getting featured placement on popular real estate and local interest websites. If the offer you are making on the landing page is worthwhile and you are not asking for too much contact information in exchange, sending website visitors to landing pages dramatically enhances the likelihood that they will convert into leads for you.

Include Lead Generation Forms On All Of Your Website Pages

There are still opportunities to convert visitors on the website itself, even though landing pages are more effective at converting real estate traffic than a more broad page (like your homepage). This is why you should incorporate capture forms wherever it makes sense on your website. There are two different kinds of capture forms: ones that block access to the features of your website that visitors will most want to use, and ones that prompt users to take a particular "call-to-action." Barrier pages typically turn users away and can result in bounces from your site unless the content on the other side of the form is extremely valuable (such as access to private tools you've developed, insider knowledge, or, as it still holds true in some regions, MLS access). For purchasers who want a personalized home search conducted for them by a real estate expert, listing prospects who want a house evaluation, and persons asking for relocation information, specific "call-to-action" forms should be employed. These lead-generating forms, which are often the most consistent source of leads created from organic search traffic (or SEO) efforts, will supplement the inquiries you get through landing pages.

Create Your Sales Content With Conversions In Mind

Every great real estate website has written material that is original, factually sound, and engaging. Never forget that words themselves may frequently be very persuasive when you develop the content for your website or hire someone else to do it for you. Every article you publish on your website should ultimately help you achieve your lead-generating objectives. Common and effective writing strategies for conversion include including pertinent offers (and occasionally short contact forms) in the middle of your content, including your contact information at the bottom of every page, and using the subject of your writing to occasionally draw the reader's attention back to how you can help them.

Promote Interaction With Others

You should start using publicly accessible social networks like Facebook, Twitter, and YouTube if your landing pages, contact forms, and other implemented methods aren't producing enough leads. Every buddy you make on these websites could end up referring you to someone else! There will be a greater need for real estate experts to be easily identified on these sites as they expand as search portals (each has its own search capabilities). You might thus locate clients who are open to your marketing messages if you set up a profile on these websites as a Realtor and use them frequently. Before you get in headfirst, make sure you fully comprehend how social marketing for real estate works!

Your real estate website won't be a lead generation "dud" any longer if you follow our advice and do everything on the list.