Confirmation is satisfying.

If you've been reading this blog or watching my videos lately, you're aware of how much I've emphasized the value of developing "know, like, and trust" relationships with customers in your market.

I knew I was on the right route when I opened the National Association of Realtors 2023 Home Buyers and Sellers Generational Trends Report and discovered that "reputation and trustworthiness" were the most crucial qualities customers look for in an agent.

What can you do to become the agent in your market who is most known, liked, and trusted? You could either continue doing what you've been doing and wait for it to happen gradually over a period of years, or you could begin doing these four things immediately.

Prepared to jump in? Move along!

Step 1: Post A Video Three Times A Week Or More

Someone needs to know you in order to like you. Additionally, for someone to recognize you, they must see you! A person is more likely to trust you if they see your face frequently. This refers to videos posted on social media, notably ones featuring you.

The ideal number of posts per week is six, but three is the absolute least. You want to convey to your audience that you are committed to your work and available to them at all times to answer their questions. Nothing is worse than a difficult-to-contact agent, and with this tactic, you appear to be available at all times.

Change up your content. Try to upload something amusing and personable at least once a week, along with a few quick replies, case study summaries, or "How We Did It" videos. Give others a glimpse into your life so they may come to know, like, and trust you.

You can access Shannon Gillette's Lead Generation Playbook if you're attending Summit. In it, she discusses the family video she uploaded to YouTube that generated a ton of business.

Step 2: Update Your Reviews Of GBP And Leverage

Why aren't more agents concerned with their Google Business Profile given that Google is the king of the internet and the best place to create inbound business? You wouldn't, after all, entrust someone with your most important item without first checking their ratings.

Go to Google.com/business and complete the form there to get started. Don't skip any steps since Google will penalize you for doing so. To be active, you must publish photos frequently. However, you must have all the images Google requests, including shots of your storefront, interior office, team, sold properties, and anything else that makes it obvious what you do.

You must then complete your reviews. Encourage reviews by offering incentives and making the process simple for your previous customers rather than simply texting or contacting them all. Send them a present along with a letter that includes a QR code that will take them right to the review page on your next touchpoint. Send them a considerate note asking for a favorable review. (Although be careful not to overdo it... Google may raise an alert if there are too many reviews posted quickly. Speak with a few former customers at once.)

Additionally, test this QR method with your current clientele. Find a time during the home-buying process that is calm and stress-free to accomplish it. It's best to avoid doing it just after business hours when they'll be busy moving in and while there is still a potential that things could go wrong. Choose your moment carefully.

Step 3: Review Of Annual Equity

Even if the internet has advanced significantly, face-to-face interactions remain the best way to establish trust. Dealing directly with your former clientele is what you'll be doing most of the time, therefore this will make getting the meeting easier.

Delivering value is the main focus of annual equity reviews, and the more value you offer, the more probable it is that you'll get positive reviews or referrals. Show them what they can do with their equity instead of just telling them how much their house is worth here. Build long-term sustainable wealth strategies and provide wealth management and investing resources.

Ask them whether they know of anyone who would benefit from this type of counseling before concluding. The pinnacle of dependability would be to have a sizable percentage of your leads come from recommendations.

Of course, if they haven't already given you one, it wouldn't hurt to ask for a review.

Step 4: CMAs For BombBomb

Are you trying to figure out the best method to persuade someone to schedule an appointment or an AER? Salespeople communicate frequently via texts and phone conversations. People who know you (or are serious about knowing you) will make videos (with your face on them).

With the help of the program BombBomb, you can record and transmit video messages from the majority of other programs. You may record directly into your Gmail account, CRM, or any other application you may be utilizing. You can also check who watched your video so you know who to call next after they did.

Following up with potential clients and everyone you meet at events or open houses in this way is more personable. They'll recognize you when they see your face, and they'll probably be grateful that you took the time to make them a personalized message.

Face = Know, Like, Trust