All effective social media marketing plans begin with precise and pertinent data. Real estate agents can get a detailed look at how their Instagram material is interacted with, where viewers stop, and all the demographic information in between using Instagram Insights.
Realtors can assess the success of their marketing initiatives using Instagram analytics data and determine what they need to change or intensify.
Access Instagram Insights now.
The first step is to create an Instagram business account. You ought to already have a business account if you are an active real estate agent using Instagram for promotion. Simply pick "accounts" from the menu when you are in your Instagram profile, go to the bottom of the page, and choose "switch to a business account."
You'll see that Instagram only collects data from posts that were published after you made the move to a business profile. Keep in mind that Insights cannot be accessed on a PC, therefore you will need a capable smartphone or device.
What Distinguishes Analytics From Metrics?
Metrics and analytics are two crucial concepts in the realm of digital marketing that will be used frequently throughout this text.
Metrics are discrete pieces of information, such as the precise amount of likes on a recent post or the number of followers you have.
On the other hand, analytics are broader trends that are monitored and displayed over time. You'll receive both specific stats and general analytic data from your Instagram insights.
Overview Of How To Use Instagram Insights On A Smart Device
The quickest approach to get a quick summary of your analytical data is to select "Insights" from the drop-down menu in the upper right corner of your profile. Accounts Reached, Accounts Engaged, and Total Followers are the three main kinds of analytics data that may be seen in the Insights Overview. You can obtain more specific information in each relevant category by selecting each option. This is what you'll discover:
Accounts Sought
- leading cities and nations
- the age range of your audience
- gender disparity
- reach of both followers and unfollowers
Accounts Active
- top places
- engagements between accounts that are followed and unfollowed
- interactions after
- most popular materials
Followers overall
- follower expansion
- Top places
- age group
- Gender
- peak activity periods
There is so much information here, and this is just the beginning. Many agents click off the page at this point after realizing they have no understanding of what they are looking at. But hold on! Some metrics are more important than others, depending on your social media marketing objectives. Only the metrics that are pertinent to your campaign should really be your focus.
What Are The Key Metrics That Agents Should Monitor?
The blue checkmarks and numbers might be easily distracting. Because of this, the majority of agents create erroneous objectives that don't yield the data required to significantly boost sales. Don't begin by mechanistically counting the likes, comments follow, etc.
Let's say you want to increase the number of people who click on the lead magnet in your Instagram profile in order to expand your CRM. Do you keep track of the comments and likes on your Instagram stories? No chance. Web clicks and conversions are considerably more pertinent indicators in this situation for measuring the efficacy of your efforts.
Web clicks, on the other hand, are a secondary or even useless metric if you're building your influencer network and seeking local notoriety. To determine whether your popularity is growing in this situation, we'd want to look at follower growth and post engagement.
Key Metrics For Real Estate Agents That Are All Relevant
You'll come across a few key indicators on your Instagram Insights page. To help you decide what metrics to include in your content strategy, we've summarized what each one implies.
Follower Expansion
The rate at which your Instagram following is increasing is a terrific indicator of how successful your account is.
For instance, you can utilize information like a rise in followers following an educational carousel or a new hashtag to guide your future content planning.
Instagram doesn't keep track of how many followers you earn or lose, but it does provide a broad overview of your progress over time and the factors that contribute to spikes and drops.
Audience Statistics
Your ability to focus your content and choose the proper prospects will depend on your ability to fully comprehend the demographics of your audience. Instagram provides commercial accounts with comprehensive demographic data, including gender, location, and other factors. Create your ideal target persona using the demo data, then base your content strategy on it.
Site Clicks
It's a positive sign if the link in your bio is receiving a lot of clicks. You most certainly receive a lot of profile visitors, and your profile probably contains an interesting CTA. Your Instagram profile, post, captions, or story can all have a CTA.
We advise using a UTM code and Google Analytics to determine how much traffic your bio link is generating.
Achieve And Impress
Reach informs us of the viewership of our postings. Every account that accesses any of your content is regarded as having "reached" an account. Consider when you publish material if the reach of your posts is decreasing. There is no one ideal moment to publish something on Instagram. Every industry has an ideal time for posting.
Impressions are particular behaviors. A user makes three impressions, for instance, if they scroll through your carousel three times.
Reach is a more useful metric if you want to know how many people you actually connected with.
Retention Rates
Drop-off rates describe the number of viewers who stop viewing your story over time. You know you lost your audience's attention due to that particular post or the postings preceding it if your drop-off rate was significant following a specific narrative post.
Content Exchanges
Interactions are all the things your readers perform in response to your post. The most frequent ways to interact with a post are likes, comments, saves, and shares.
Metrics That Are Useful For Different Instagram Posts
Stream Posts
There is an option to delve into specific analytic information for each post on your feed (such as photographs, videos, or carousels). In your feed, click view insights next to a post to discover information like:
- Likes
- Comments
- Shares
- Saves
- Interactions
- The discovery of
- Impressions
- Metric stories
Tap the insight button in the top right corner of your story to get your story metrics. You can find your tales underneath the information you contribute. Measures of story relevance include:
- Story participation
- The completion rate for stories
- Rear taps
- Call button presses
- Taps on the Email Button
- Drop-offs
- Follows
- Future Story
- Impressions
- URL Clicks
- Skip the Post
- Reach
- Taps for Text Buttons
You can determine what types of content you should keep producing by analyzing which stories kept your audience interested and engaged.
Video Metrics
Instagram Reels is the final significant post format. Click inside the Reel and then click Insights to access your Reel metrics. What you'll find in Reel Insights is:
- Film shares
- Interactions in reels
- Abandonment rate
- Average Viewing Percentage
- Site Taps
- Taps on Email Button
- Follows
- Company address monitoring
- In-person visits
- Reach
Lacks Instagram Insights
Like any technological tool, Instagram Insights has drawbacks. The fact that the date ranges for the analytics data are fairly constrained is this native tool's biggest drawback. The majority of date ranges are weekly or, at most, a few months. Regardless, if you're just learning how to understand and measure your Instagram marketing data, Instagram Insights is a wonderful place to start.
Online, there are a ton of additional Instagram marketing tools. Depending on how important Instagram is to your content strategy, you might or might not need extra Instagram marketing tools.
However, depending on the number of linked accounts and team members, these solutions can come with a substantial monthly price. Instagram Insights is excellent for new users.
Conclusion…
Instagram is a tool to discover more about your community outreach and content in addition to being a very productive and dynamic social media platform. Instagram insights are a simple, user-friendly way for beginners to begin exploring digital analytics and keeping track of the appropriate data.
After defining your social media marketing objectives, put your analytics skills to the test and monitor the effectiveness of your campaigns.