One of the most prevalent concerns, public speaking is thought to afflict 75% of people. It's likely that, as a human, you will need some practice before you feel at ease speaking in front of others.

But as a real estate agent, your fear of appearing on camera should be subordinated to your goal to dominate your hyperlocal market and outperform the competitors.

One of the most crucial and effective ways to become more visible in your real estate market, inform your clients, and attract the attention of potential buyers is through real estate films. You appear in high-quality videos that are statistically more seen and inspire your audience.

Are you prepared to begin producing films that can instantly improve your real estate company? Here's how you film property videos and develop the self-assurance needed to make them successful.

1. It's Alright To Feel Uneasy

When you step in front of the camera for the first time, it's normal to feel anxious. Even though your initial films may be incredibly uncomfortable, this is all a natural part of the process.

Inhale deeply and keep in mind that this is your material, for you, your company, and your customers. You are in control here; how you feel about the film will decide how people see it and whether or not they stick with it through to the end. You'll eventually grow used to looking at yourself in the camera and will know exactly how much energy to add to your films.

2. Keep Your Equipment Basic

It's not necessary to begin with ideal lighting and a videographer. Nowadays, organic content reigns supreme, and some of the most well-known content producers even film videos of themselves in their pajamas. Though you get the idea, we're not advocating that a licensed real estate agent handling thousands of dollars worth of property should only wear pajamas.

The cameras on the majority of contemporary smartphones are on par with those of professional cameras, and the camera app offers editing capabilities.

A few easy items you should be sure of are:

Ensure that there is pleasant and clear lighting. Fluorescent lighting and cast shadows can appear chilly or unsettling. The finest lighting comes from daylight, but brightly lit areas can work well. Focus the lens, remove any obstructions from the background, and start shooting.

3. Work Out A Lot

In life, practice makes perfect, just like any other talent. It takes several, if not hundreds attempts to become comfortable on camera, as any seasoned selfie or video taker will attest. Feeling in complete control of your content is the only way to gain confidence. Practice is the key to mastery.

Begin by making a couple of videos per week. You will have spent time practicing so that, when the time comes to publish, you can speak with confidence, even if you decide not to publish them. It's not essential to limit your practice to discussing solely real estate-related topics. Choose any random topic or place, then improvise as though you were showing your audience a video.

4. The Best Video Content Is Everything

It's tempting to go after every new internet fad in an attempt to gain as many views and followers as you can. If you're not being yourself on camera, though, your uneasiness will show. Additionally, you can receive views and interaction from people who aren't really interested in learning about real estate in general or purchasing a house.

You should always feel like yourself, whether you are creating virtual tours, useful recommendations, day-in-the-life stories, or video marketing content.

Growing your entire business and your connections with the proper clients should be your top priorities as a real estate broker. Your business growth will be greatly impacted by the high-quality viewers who become clients, even if your overall view count is lower than that of other video creators.

Consider your previous client conversations and their frequently asked queries to identify the most relevant content themes. Additionally, use hashtags linked to real estate to search social media channels and discover what is trending the most. Follow suit with well-known client-focused real estate magazines like House and Home or your local newspaper's real estate section.

5. Stop Considering The Camera To Be A Camera

Talking in front of a camera can be nerve-wracking. It feels as if you are performing for the entire globe, and they are your audience. In all honesty, you don't really want to talk to everyone. A more constructive way to approach this would be to picture yourself having a one-on-one conversation with your ideal client.

You want to attract the ideal client for your real estate services, specialization, and management style. If not everyone finds your video relatable, that's okay too. It only takes one viewer to convert to a client, after which there may be a referral and even a funnel for fresh, ready-to-buy or sell customers.

Try recording with a person you feel at ease with behind the camera if you require further help. Envision conversing with them face-to-face and losing track of the camera (don't overindulge, though, if you understand what we mean).

6. Get Ready Ahead

Get an overview of the topics you wish to cover before you get in front of the camera. Perfect if you feel at ease speaking from memory and just having a concept in mind. Perfect if you need to jot down a few tips that you can refer to as you're filming. Act in accordance with your gut.

Few of us are able to post a video that is packed with substance on Instagram Live, for example, even when we have no idea what we are going to say beforehand.

Have you ever been sidetracked halfway through a lecture or presentation and then started babbling to pass the time? You may stay away from that and maintain your material rich, concentrated, and concise by being prepared.

7. Give Up Trying To Be Perfect

You will never get around to posting your first video if you are waiting to be flawless. If you're not being too severe on yourself, there's no harm in revisiting a film until you get it perfect.

You can be authentic in front of the camera when you're not constrained by the need to be flawless. Try not to be perfect and just concentrate on being at ease and natural as you can.

Finishing Up

Building confidence can be a real difficulty when it comes to feeling at ease on camera. It's normal to feel a little anxious while taking on a new task; with practice, confidence will grow. Don't lose sight of the objective of creating content that engages your audience and other stakeholders.