A regular agent's day typically includes a lot of tasks, so coming up with a memorable one-liner for branding content isn't usually one of them. But when we consider the most well-known and popular brands, a slogan immediately comes to mind. "Just do it." How about "I'm lovin' it"? The phrase "Sell it like Serhant" perhaps? Your real estate business can become a brand by using a catchy tagline. It's crucial that your tagline conveys the proper message because it speaks to your customers before you do.
We've compiled all the knowledge you require on creating unique and powerful real estate slogans and taglines in the tutorial below.
How Do Slogans Work?
Real estate slogans appear to be brief phrase that informs your clients of what you do while also grabbing their attention. Many agents hastily put together a few sentences that end up sounding tacky and meaningless while keeping this fundamental idea in mind.
Which Real Estate Slogan Is Right for Your Company?
That's accurate. The creation of the ideal slogan involves several stages. The first step is to select the proper slogan. Persuasive real estate phrases typically fall into one of five categories. The kind of tagline you use depends on your brand identity, culture, and corporate objectives. Let's choose the ideal kind of slogan for you.
Commercial Slogan
An advertising slogan is ideal for promoting a certain service or commodity. Do you share any special real estate listings with your closest friends and family? If you are promoting any specific real estate-related content, such as a new course or staging services, an advertising tagline is also great. "Tide's in - Stain's Out" is Tide's succinct, memorable slogan. How can you succinctly describe the function and unique qualities of your particular product?
Commercial Slogan
A company motto describes the broad range of real estate services your company offers. A corporate slogan often explains the company's guiding principles and is particularly action-oriented. "Client Focused. Results Driven" is the real estate tagline of Dolly Lenz, for instance. The message of Dolly's motto clearly conveys her method of operation as well as the kind of focused and outcome-driven experience clients may anticipate from dealing with her.
Ingenious Slogan
First and foremost, catchy real estate slogans are supposed to draw attention. Although most business owners go toward this kind of tagline, it could not achieve your unique real estate business goals. Puns and puns may be fantastic at making people laugh, but they won't work as slogans unless they also make a point about how good your service or product is. "Shave Time, Shave money" is the Dollar Shave Club's catchphrase, which is funny and lively. This tagline is not only smart, but it also appeals to the brand's target market.
Not sure about the best location for your slogan? With each of our site designs, AgentFire offers a logo and branding design addition. We'll incorporate your phrase into your traditional and digital marketing materials in a way that most accurately conveys who you are and what you do.
Detailed Slogan
A descriptive slogan does just what it says on the tin: it precisely identifies the service being given. Consider EXP Realty's tagline, "The World's Fastest-Growing Cloud-Based Brokerage" as an example. Readers can understand what EXP Realty does, how they accomplish it, and how skilled they are at what they do in a single phrase. A descriptive tagline can be sufficient to pique interest if your real estate business has a feature that is distinctive and unique in your hyperlocal community.
Advocacy Slogans
The largest risk of appearing "gimmicky" or cliche comes with persuasive slogans. As long as the information you want to convey doesn't get buried in a sales-y tone, this type of phrase can be effective. The most crucial thing to remember is to live true to your tagline; otherwise, you risk unwittingly inviting offensive puns and jokes. The catchphrase "Highly Ranked for a Reason" is how Ben Lee, owner of the top Beverly Hills real estate company Ben Lee Real Estate, celebrates his accomplishments. Another extremely successful real estate agent, Kumara Wilcox, is situated in Austin, Texas, and her tagline is "Unrivaled. Unmatched."
How To Write An Adorable Real Estate Slogan
It's not required to be a skilled lyricist or writer. You can still create real estate slogans that are brilliant, memorable, and professional-sounding. Use a few of the following suggestions to give your tagline a competitive edge.
Prioritize Value First
Think like a client to establish the strongest connection possible. What specifically is your intended audience looking for? What are their objectives and point of departure? Choose a tagline that responds to your clients' fundamental query, "What am I getting out of this?" Avoid using self-serving slogans.
Activate Your Voice
The active voice inspires action, as its name suggests. By using the active voice in your slogan, you may convey to readers that you are self-driven and anticipate success in whatever you undertake. The phrases "I'll get you your dream home" and "Dream homes are found by me" should be compared. Unquestionably stronger and giving the reader greater confidence is the first sentence.
Your Tagline Should Begin With A Gerund
Just make sure to use active verbs. Starting your tagline with a word ending in -ing (a gerund) is a certain method to give your brand an authoritative and proactive tone. An illustration might be "Making dreams come true with dream homes."
Use The Same Language As Your Clients
If you were your client, what search terms would you enter into Google to find your name? Your clients' informal conversations about purchasing a house will probably be considerably different from the real estate terminology you use with other agents and real estate professionals. What words can you use to reassure them, calm their fears, and calm their minds? Change the word "absorption rate" to the overt phrase "the speed at which the property is sold."
Witty Word Games
Use caution when using catchy or humorous real estate slogans. Consider phrases that relate to your product, then look out for rhymes, synonyms, and alternative word meanings to employ slick terminology without sounding too corny. The phrase "The quicker picker upper" by Bounty does this brilliantly.
The Threes Rule
This brilliant marketing ploy is a hybrid of a trick and a myth. The "rule of three" suggests that slogans containing three primary concepts (preferably consecutive ideas) or three phrases are automatically memorable and powerful. The American Constitution's "Life, Liberty and the Pursuit of Happiness," Abraham Lincoln's "Government of the People, by the People, for the People," and Julius Caesar's "Friends, Romans, and Countrymen" are a few of the most well-known examples of the "rule of three." This approach, however, doesn't always have a significant impact. For instance, the phrase "Truth in Engineering" from Audi doesn't really describe what is being sold or what the buyer will receive.
Targeting, Positioning, And Segmentation
The most thorough marketing strategy we can provide for your slogan is this. Segmentation, targeting, and positioning are the three key components of a good tagline when using this technique. Identification of your client's unique demands and preferences is known as segmentation; this information will form the "meat" of your real estate slogan. The next step is targeting, which involves comparing your segmentation data to predetermined criteria and utilizing commercially viable terminology to assess each segment's prospective commercial viability. In order to determine the ideal locations (traditional or digital) to connect with your clients, positioning assesses the factors in the segmenting and targeting processes.
Consider the tagline of FedEx: "When There Is No Tomorrow". This phrase employs simple, understandable language (targeting), communicates with a sense of urgency and impatience that we can all identify with, and is present on all of their main marketing collateral (positioning).
Finishing Up
Your real estate campaign tagline should be effective. Your slogan can work wonders to boost brand recognition in your hyperlocal area, transform the perception of your company, and draw in a plethora of new customers with only a few concise, deliberate, and clear words. A phrase that is unclear or overstated, however, might seriously endanger your brand. One of the simplest yet most effective tactics in your overall marketing plan is picking your real estate slogan thoughtfully and honestly.