We’re going to explore the obsession with lead generation today, a topic that is essential for real estate salespeople. We’re here to tell you that, despite what many people … Read More
Posting promotional content is not enough for effective marketing. The Ann Arbor, Michigan-based property management marketing firm Smart Apartment Solutions has embraced a “show, don’t tell” strategy that emphasizes … Read More
When working with clients who don’t speak English, following the right procedures in your company helps guarantee that nothing is lost in translation. In addition to the complexity and … Read More