A key principle of inbound marketing is that when you provide clients with a wonderful customer experience, they will remember the positive interactions and eventually come back to doing … Read More

  You typically assume using social media to reach prospects is a marketing technique, but did you realize that salespeople can also benefit from using these platforms? Through a technique … Read More

  A fine line must be drawn when negotiating. As a sales representative, you must walk a fine line between serving your company’s interests and assisting your prospect in finding … Read More