Three Key Points
- By engaging in networking of any kind, you will be miles ahead of the majority of your rivals.
- Face-to-face interactions establish and strengthen company ties, which can help sales increase.
- The size of your transactions and the percentage of sales you'll ultimately close both benefits significantly from networking.
Networking is the cornerstone of the real estate industry. Whether they attend investor conferences, marketing meetings, or other social events, the top-performing brokers, investors, and agents in a particular area almost certainly engage in some form of networking activity in order to grow their business.
The Connection Between Real Estate Success And Networking
Only one in four sales representatives participate in networking of any kind, per a recent Hubspot survey. This figure is startlingly high when you take into account that creating meaningful customer touchpoints requires human communication. According to the same study, almost all salespeople and consumers believe that face-to-face encounters are crucial for creating enduring business relationships. They also found that employing social selling strategies might increase your win rate by 35% and deal size by 5%.
Now that you understand the inherent value of your social network in relation to real estate, let's examine some tactics for growing your network and maximizing your existing social assets.
How To Make The Most Of Your Current Network?
Adopt A Calm Approach
The hard pitch may be successful in some circumstances, but aggressive methods are ineffective while searching your social network for new business opportunities. A soft approach is best because you already have developed relationships with the people in your network. Given that you are not concerned about the lead picking a competitor right away, you can discuss possible sales or purchases in a low-pressure manner.
How To Increase Social Media Following To Produce Real Estate Leads?
Display Expertise
You want to be the first person someone calls with a real estate question. Even while there are many online resources available for real estate information, they usually fall short, particularly when it comes to local markets. You can position yourself as an expert on a certain type of property, your local market, getting financing, etc.
By sharing some of your knowledge, you may be able to help a prospect who is still in the early stages of the buying process. You can establish the groundwork for future cooperation when individuals ask you questions about real estate. Many people will also tell their friends, neighbors, and coworkers about you; this is another chance to make sales.
Visit Events
Real estate networking events are often hosted in towns and cities around the nation. These activities are usually organized by Real Estate Investing Clubs, Realtor Groups, and Professional Associations. Everyone shows up, including individual investors, brokers, and title officers. These are great ways to network with people in the industry and increase your company prospects. Title officers, in particular, have access to a wealth of consumer data and information that you may utilize to your benefit.
The Disruption
Your personal and professional networks ought to be a key engine of development. Try the tactics we discussed in this article if you aren't getting regular offers from your social networks, and don't give up because your next social network sale is waiting for you.