It might take a lot of time to market your real estate company, especially for chores that may appear monotonous or unimportant. It has just become much simpler as a result of technology. By automating your real estate firm marketing, you no longer need to perform the same simple marketing duties every day. This will allow you to better utilize your time and concentrate on some of your more important real estate objectives.

Learn how to automate real estate marketing strategies from the advice provided below to beat out the competition.

Using Automation To Promote Real Estate

Automating your real estate marketing is a terrific approach to expanding your business, whether it be through social media strategy or straightforward communication techniques.

Text Message Advertising
Since most people own cell phones and frequently use them, texting clients about potential properties is convenient. To quickly spread the word about new real estate opportunities, send text messages to your contacts. Sending one-time or recurrent texts is possible, as well as setting up automatic text messages for any time in the future.

Pros:

• People are always on their phones and have a tendency to check their texts nearly immediately.
• High open and click-through rates: According to research, branded text message opens can reach up to 98 percent.
• Text messages are more personal than other types of communication because of their customization.

Cons:

• People are more concerned about spam now than ever, so you need to have a clear plan around how frequently you'll text them. Overusing text message marketing might irritate customers.
• Customers are quick to recognize a "generic" message, thus proper personalization is important to avoid losing your message's impact.
• Fewer characters: A text message might not be the greatest option if you have a lot to say.

Email Drips

To keep the lines of communication open, provide your contact list with regular real estate information and chances. You can accomplish this by using a tool like MailChimp or Emma, which both provide templates and advice for your e-newsletter. what is good news? They are quite simple to use.

Pros:

• Consistent and formal: If you need to transmit long, corporate communications, this can be the best option.
• Enables inserted images and long descriptions: Email has no word count restriction.
• Ability to A/B test various elements: You can test various embeds and subject lines to help you fine-tune your marketing.

Cons:

• Delete this without reading it easily: Branded emails are frequently deleted or immediately classified as spam.
• Can come off as less intimate: Using an email to break past the corporate stigma can be challenging.
• Take a lot of time to write: Compared to other forms of marketing, such as SMS messages, setting up automated email chains takes more time because emails are typically longer and more sophisticated.

Postal Mail

A common real estate strategy is to create newsletters or postcards to send out, but you can automate this by using direct mail automation software. A weekly, biweekly, or monthly newsletter or postcard can be automatically generated using a service like Growmail or Postalytics. These services assist you in digitizing your direct mail so that you can more easily measure results—something that direct mail has not typically allowed for.

Pros:

• Digital communication channels are saturated right now, making it challenging to be heard over the noise of an inbox.
• Utilize the physical touch: By delivering tangible marketing materials rather than only digital ones, you can stand out from the crowd.
• Humanize yourself with a picture: Take this chance to put your face in front of customers and enter their homes.

Cons:

• You might not have the resources to rely on direct mail as extensively as other tactics because it can be more expensive than digital mail.
• Direct mail may be perceived as unwelcome advertising by potential customers. Spam letters can damage your brand.

Corporate Blogs

Having a company blog has several advantages for businesses. This is an easy approach to growing your company's following and keeping clients up to date on real estate news. Utilize tools like WordPress to create a website, schedule posts, and improve SEO (Search Engine Optimization) to target local customers. Although it's not possible to automate the creation of blog posts, you can write a cache and schedule it so that it publishes automatically throughout the month.

Pros:

• Gain exposure for your work by requesting links from other organizations. Clients can find you through blog postings on other websites.
• Possibility to establish your expertise: Sharing your information establishes your expertise.
• Promote conversions on your website so that readers can visit a sales page and buy from you.

Cons:

• Can be expensive or time-consuming: If writing isn't your strong suit, you'll either have to put in a lot of work or hire someone to write your blog pieces.
• Not right away: Building traffic to your site involves patience and dedication to a plan.

Online Dialogue

You may have noticed a chat box in the corner of a website while browsing it. This fully automated function enables you to communicate with your audience fast and effectively to address queries. Examples of automated chat rooms that improve the aesthetics of your website include Zendesk and Chatbot. A chatbot helps you engage customers, and you can then personally follow up with qualified prospects.

Pros:

• Instant customer satisfaction: The chatbot can be programmed to provide an immediate response for you when a consumer requests one.
• Simple to use: Setting it up doesn't require any training.
• Using the "Rich Messages" function, bots can transmit links and images in addition to text.

Cons:

• Unable to respond in a way that is human-level: If someone asks a truly complex question, your chatbot will likely suggest that they email you.
• It might become expensive: If there aren't many people visiting your website, this might not be the best use of your funds.

Social Media Promotion

It goes without saying that social media is expanding, and real estate brokers are using these platforms to establish their brands. The most well-known of these are Facebook, Twitter, and LinkedIn. For the greatest results, create an account and post stuff that is heavily visual. You can submit messages once a week (or once a month) and have the service send the automated messages anytime you like by using services like Later (for Instagram) and Hubspot.

Pros:

• Get in front of audiences where they spend a lot of time: People use social media by default, therefore it makes sense to use it to communicate with them.
• Connect with colleagues and customers alike: Professional networks like LinkedIn can increase your relationships and position you as a subject matter expert for customers.
• Create a brand that can withstand market downturns: Customers will gravitate toward trusted brands when the market is down. You can develop your brand via social media.

Cons:

• Keeping up with many networks might take time: It takes time to gain a following on social media.
• You should keep abreast of best practices: If you don't keep up with changes in social media best practices, you risk falling behind.

Spend Less Time On Minor Marketing Duties

The methods you decide to utilize will handle the majority of the work for you now that you have the skills to automate your real estate marketing. It may be well worth your effort to hire a helper to maintain your multiple accounts, particularly if your company begins to expand as a result of your superb marketing automation.