When most real estate agents first start out, they typically do each assignment on their own. But as the company expands, there will come a time when managing work and personal obligations simultaneously becomes too much to handle.
Even if it's good to keep every penny of your commission, remember that earning money requires giving up time. The last thing you want is to work hard to grow your business only to decide to shut it down when you get burned out from working too much.
Most real estate tasks can be delegated to other staff members, with the exception of prospecting, negotiations, and listing or buyer presentations.
It's always a good idea to delegate tasks like the ones listed below:
- Marketing administration
- Descriptions and changes for listings
- Using social media
- Taking Care of Rental Property
- Managing financial accounts
Real estate firm owners that are overworked frequently list a few factors in particular. The most frequent ones include losing control, the need for mentorship, and the fact that responsibility ultimately rests with the leader (that would be you). However, a productive and dependable staff is essential for every expanding firm.
Your workload can be greatly reduced via delegation, which will also result in higher revenues overall. Additionally, it will be simpler for you to maintain attention throughout your devoted work hours the better your work/life balance is. Consider it this way: A $20 to $30 per hour administrative assistant is well worth the expense if it allows you to take on a $500,000 listing.
The term "delegation" describes the sharing or unloading of duties to another employee. When working in a team, delegation is essential, but it's not always a simple ability to perfect.
How can I improve as a delegator?
It can be difficult to naturally introduce delegated responsibilities if you're not used to having others assist you with your work or even work beneath you.
Here are some tips on how to begin delegating:
Be Able To Let Go
It doesn't necessarily mean that something won't be done well if you don't finish it yourself.
Start by assigning minor duties to new hires, then monitor their performance. Even if they don't know how to accomplish everything, keep in mind that you recruited them for a reason, and they have the capacity to learn.
Spend Time Teaching New Skills
Teaching staff a new skill may take a short while, but consider it an investment of time. You will be able to put your trust in them to manage that task in future jobs once they have mastered that obligation.
Consider paying for larger projects that demand more education and specialist skills. Once they've mastered a task, you can firmly rely on them moving forward (hopefully better than you would).
In general, agents should approach delegation with other personnel as follows:
- Clarifying your objectives will help you determine the roles that are required to achieve each one.
- Ask your staff what they would like to see improved, and then consider it while planning.
- Enroll in the programs that are required to help others do their work as efficiently as possible.
- To keep everything and everyone (including yourself) on track, have a meeting with your team and let them know that you would want to start assigning duties.
- Finally, make a note of which approaches worked and which needed improvement so that you are better prepared the following time you issue a new challenge.
It's simpler to take on extra business when you've got some duties off your plate. You may be assured that you have a team and plans in place to handle the added demand. fresh leads? Listing experts can handle the paperwork so you can concentrate on the practical business and developing client relationships. Want to share your achievement with potential clients? Your marketing manager can use social media to disseminate the news.
With a framework in place that makes duties simple to do, a team with assigned responsibilities operates efficiently.
Team Delegation In Real Estate
There are a few methods you may ensure team members deliver their best work as they start to assume their assigned tasks.
- Make sure the goals are defined clearly and the required resources are available.
- Keep an open mind to recommendations and issues.
- Verify that everything is going according to plan for any new duties that will be handled over an extended period of time.
- Utilize each employee's advantages and assign them to work where they are likely to succeed.
It's only polite to let prospective and current clients know that your real estate to-do list is getting shorter. It's best to have a few scripts ready in advance so you can be prepared with the right response for clients who might not be able to manage change well.
A heavy workload may also indicate a decline in the caliber of your job. Hiring people to handle such tasks could be another waste of money because they are so complex and dynamic (anyone wants to talk about customer information management?). Monitoring your team's progress gets harder and harder. Who is available to accept the following task? Where did the last speaker end?
Automation is useful in this situation.
The goal of automation is to speed up repetitive tasks without sacrificing effectiveness or quality, to make better use of manual labor, and to delegate some tasks to useful technological tools.
The following are the regions that the most effective agents automate first:
Strategies for generating leads should flow into a simple follow-up plan. For instance, a program like Spacio can be used to automate the collection of contact information from open houses. Following that, customers will receive follow-up emails and check-ins automatically to continue nurturing leads over time.
Client contact information should be entered into a top-notch CRM like Follow Up Boss immediately from your real estate websites, PPC ads, and other digital techniques. You can categorize leads in your CRM according to zone, stage in the buying process, interests, and more. There is no need to memorize who to follow up with, when to follow up with them, or what to say; your CRM can automate all of these things for you.
Anyone on your team with access to your CRM account can assume responsibility for contacting a client when the time comes.
Strong CTAs And Web Forms
Fortunately, many aspects of a top-notch real estate website are already automatic to provide you with the most relaxing experience possible. Without the need to harass leads to obtain their attention, CTAs (calls to action) are incredibly effective at attracting new customers. You may provide a lead magnet in your CTAs, such as a practical home guide or business advice, in exchange for the potential customer's contact information.
To save a ton of time organizing and categorizing client information, sync your lead generation sources with your CRM. One of the most vital automatic resources at your disposal, your CRM serves as the real estate website's essential blackbook. Information about each lead should be kept in your CRM. The relevant data will be in your CRM whether you are networking with other professionals, putting out a sizable newsletter, or following up with clients. Maintain this resource's accessibility and organization.
Creation Of Content
The whole digital marketing plan includes SEO content heavily, but it doesn't have to consume a lot of time. You can obtain well-written, editable web pages, and blog content every single week with products like AgentFire's Blog Assist. Why not delegate it? The process of doing research, writing, editing, and posting a blog requires a full-time job on its own.
When your written content is generated and sent to you, it is simple to ensure that the appropriate audience sees it at the appropriate moment. Our MailChimp extension converts blogs into attractive newsletter emails that your customers will appreciate automatically. Agents hardly ever have to perform any actual labor, from creating blogs to sending them out.
Activity Tracking For Leads
You are losing out if you haven't been using pixel monitoring in your PPC approach. Web pixels look for users who may have abandoned your real estate website earlier than you would have liked. Then, on a separate page that they are now viewing, your most pertinent advertisement is displayed. It's a simple and low-effort technique to locate clients.
Time Management And Accountability
This one is obvious in 2023, but it's simple to overlook. Make sure the appropriate notifications are set up for individuals seeking to contact you before leaving the workplace or filling your schedule to the brim. For instance, if you find yourself completely swamped with work, set up an automatic out-of-office message to explain why callback wait times may be higher than usual. Instead, leave a thorough out-of-office message while away to let folks know when you'll be back. The opposite of seeming busy? People think you're in great demand!
Analytics For Tracking
It is practically hard to complete this activity alone without turning it into a full-time career. Analytics shows us how well our websites, Snapchat accounts, YouTube channel views, and other digital channels are performing. You may follow insights using a variety of internet tools, including your AgentFire website and other social media apps.
Unfortunately, real estate brokers are unable to be everywhere at once. However, potential customers might have some inquiries and are frequently unavailable until after work hours. The power of chatbots lies in this. Chatbots are designed to react to frequent, non-urgent questions that are significant enough to be asked.
Posting On Social Media
Nowadays, there are dozens of systems for automatically posting to social media, which makes using social media simpler, quicker, and more productive. Numerous programs provide recommendations for hot subjects, songs, etc. Hootsuite or L. oomly are a couple of starter applications.
Additionally, you can simultaneously and automatically post to all platforms.
No one real estate agent can handle everything. The majority of real estate agents are not ferried about the city, and despite how much reality television agents have influenced our culture, they will certainly need a few useful gadgets along the road to make their days easier. Why not give the tools you've read about in this post a try? They can reduce the time it takes you to complete your real estate to-do list by hours or even days.