Although many people might not realize it, one of the most technologically advanced sectors in existence today is the real estate sector. The real estate professional is essentially dependent on the technologies at their disposal due to the need to cover many regions and the requirement to offer all-inclusive services.
Due to this dependence, many real estate professionals are eager to adopt new technology and quickly learn how to make the most of their time and expand their businesses by bringing in more buyers, sellers, and investors. This trend has resulted in a significant demand from the real estate sector for technology providers to keep pushing the boundaries and develop real estate marketing tools that are quicker, more efficient, and more effective.
Modern Marketing Techniques For Real Estate Experts
Over the past 10 to 20 years, technology for the real estate market has advanced incredibly swiftly. We still recall pagers as being "high-tech." Since having one made them even more approachable than most real estate brokers likely intended, every Realtor appeared to have one. These kinds of technologies have altered how we view and interact with real estate professionals. Since real estate agents are now more reachable than ever, they have less time in the day to devote to crucial tasks like marketing their firm and the homes of their clients.
Welcoming new marketing innovations that will shift a real estate agent's focus from call volume and how many business cards they can hand out in a day to inbound lead generating.
Localization Of Real Estate Technology
Searching for Real Estate Made Easy: Geo-Fences and Mobile Phones was a very interesting piece that Chris Thorman, who blogs about property management software at Software Advice, recently published. This article inspired us to learn more about emerging marketing technologies and inform our audience about them. We believe that innovations like the one we're about to present will influence how prospective buyers, sellers, and investors are exposed to and learn about real estate.
In order to assist purchasers in finding houses in their neighborhoods, "location-based" applications have inundated the real estate technology industry in recent years. They all function essentially the same way, with very minor differences:
- Launching an application on your smartphone
- Use the GPS on your phone to pinpoint your location
- Instruct the app to receive location-based real estate information.
What if a potential buyer of real estate didn't need to start an application in order to access real estate data? What if the data was delivered to their phone instantly?
Sound improbable? But it's not. We believe that ShopAlerts, a service created by the advertising business Placecast, has highly intriguing implications for the real estate sector. Users of ShopAlerts can choose to get promotional notifications from nearby retail establishments on their phones. For instance, if someone signed up for Old Navy alerts, they would instantly receive customized text message marketing notifications whenever they were nearby an Old Navy store.
The real estate sector may experience the same results from this. Users could choose to sign up for alerts regarding particular kinds of properties. Additionally, they cross a "geo-fence" when they get close to such properties, which causes an automatic warning to be delivered to their mobile phone.
Where Is Technology In Real Estate Marketing Going?
Essentially every step of the marketing process will eventually become so automated that a Realtor may practically start and finish an efficient marketing campaign from their phone or computer, in our opinion, as real estate marketing continues to develop and get better. Although we are still a long way from this, it won't be long before houses begin to advertise themselves thanks to the introduction of new technologies like the one indicated above.
We have several inquiries for you, the real estate expert, given all of these ongoing developments and improvements:
- What do you think about the future of these new technologies?
- Acceptant of a 'hands-off' approach to marketing?
- Do you believe that marketing can or should be done "hands-off"?
- What technological advancements do you believe will fundamentally alter the way you operate as a realtor?
Given that you are the industry's heartbeat, we would love to hear your thoughts on these pressing issues. Simply share your thoughts on all of this in the comments section below. We'll try our best to provide you with some practical advice on how to make use of most of these technologies in the years to come and how to leverage them in light of trends in the real estate industry.