In general, people think that all real estate agents are the same. If you've been in the game for even a short time, you already know this.
Being seen as a good by the people makes it hard to charge more for your services. A study by NAR says this is one reason why most real estate agents don't sell ten homes a year and make less than $50,000 a year.
People who do well in business are different so they stand out and get noticed.
Why You Need To Specialize And Set Yourself Apart?
Have you really thought about it: How can I stand out in the eyes of the people who can make me money? In a sea of "sameness," it's more important than ever to stand out from the crowd to get people's attention.
Especially since it looks like a lot of new partners are entering the business right now.
Specializing and making your services stand out can make a huge difference in how well you do in the market and how much money you make, whether you're a new agent or an experienced one.
Three Things That Worked For Me And Might Work For You Too
People who want to grow their Real Estate business will be happy to hear this. You don't need to make something new. Some ideas that work well have already been shown to work. Let's go over some of them again.
A Creative Way To List Things
"You have to list to last" is something that experienced real estate agents often say. What agents really want to do is get listings right now, and there's a good reason for this. Listings usually don't take as much time as buyers, and each one can also be used to generate leads.
It's hard to stand out when a lot of people are using the same old techniques, like cold calling, circle dialing, and so on.
To get the attention of buyers, you need to try something new.
Focus on a certain part of geography or population and learn a lot about it. There are likely a few "farmers" in your circle who have been doing this for a while.
They are successful because they focus on one or more areas of the world. They stand out because they are experts in that field.
Pick an area that you can do well in. You might know everything there is to know about homes on lakes or in golf neighborhoods.
Plan For Social Media
Without a doubt, social media works. Have you not used it or "dabbled in it" until now? If not, it might be time to give it your full attention.
In many ways, social media is what your business is built on. It's where your SOI will be watching you and where potential clients will look at how you work, how you act, and how consistent you are.
Social media lets your business network on a large scale and around the clock. It does, however, need consistent effort.
First, make a list of the questions your clients are asking. Then, answer those questions on LinkedIn. It's a great way for people who are having trouble coming up with content ideas. After that, post something every day and talk to your fans for 30 minutes every day.
To go even further, you can use social media to reach tens of thousands of people in your market area for as little as $5 a day.
Focusing on a strong and consistent social media plan can help you take over your Zip Code or city for a very small amount of money each month.
It's a cheap and effective way to stay in front of your target group all the time.
Marketing Based On Spheres Of Influence
A lot of people have said that your database is your most important asset in real estate. Are you enjoying it?
Ninety percent or more of agents do business in a formal way. There is no follow-up after the sale is made and finished. It's not that agents don't want to follow up. Instead, they don't know what to say, so they put this task further down their list of things to do.
One way to stay on the hamster wheel of lead creation is to think about the short term. The best agents in the business get new clients and work from referrals.
What is the best way to sell to your database? E-mail. Most of the 100 people you ask will either say they don't use a CRM or say they do have one but rarely use it. This is what's so cool about it.
Sometimes, all it takes to stand out in business is doing a few things that no one else is doing.
Pay attention to your information and stay in touch with the people in it all the time. You'll get a lot of money and love running your business.
How You Can Make Yourself Stand Out As A Real Estate Agent?
Many times more money can be made by becoming a well-known name than by staying a "unknown."
You can focus on and change a number of things to become known for something that matters to your audience.
Your People
Some people would say the best way to build your brand is to start with the people you help. Who are you? Who can you help the most and be their hero?
There are some groups that you may naturally connect with and connect with better. You may know a lot about their trip and have been through some of the problems they've been through.
Your past could be a big part of what makes you stand out in your market. You know what veterans go through if you were in the military. You know how to talk to them. You can connect to them right away.
If you love golf, you can find a lot of people who share your desire. More than one agent makes good money by playing golf every day of the week and meeting important people at the same time.
What You Sell?
If you want to make a difference in the market, you need to give something that no one else does. Make sure you know what you're selling and show that in all of your marketing.
People who are interested in you need to know what makes you unique and how that helps them. How does what you have to offer meet their needs?
To sell or buy something, you need to find the painful spots. Make your offering better at those things that bother people, and your business will do well.
The Way You Are
Too many managers and salespeople in general try to be everything to everyone, which is a mistake. They water down their personalities so as not to upset anyone. They try to be bland and general so that everyone can like them.
That doesn't seem real at all, which is a problem. You have a story and a message. Of course, there are thousands of other people just like you. They have traits that are alike.
Your business will do better if you find people who think like you do.
Also, it's easier to get up in the morning knowing that you will be working with people you like. People you can talk to without worrying about offending anyone and not giving it much thought when you do.
Your Help
People in the real estate business think that all services are the same. Most people don't know much about how to list and sell a house.
It might be good for you. People will remember your service more if you tell them everything they need to know about it.
In the market, you can also look for specific wants that aren't being met and add a solution to that problem to your service.
As an example from real life, one of the biggest problems for people who are selling their home is making sure it is clean and ready to move into. When the sellers move in, they have to clean up and do a lot of other things. This is also a problem.
As part of your service, you might have a cleaning crew come in and make sure the house is ready for the buyer to move in.
Plus, those buyers will remember what you did, which means they will remember you. Their other dealer most likely won't be there when it's time to sell. If you sell to them after the deal is done, you will be ready to list another property when the time comes.
TL;DR
It can be simple to be successful in real estate, but it's not always easy. You might need to change how you do things whether you are new to the business or have been doing it for a while.
If your business isn't doing as well as you thought it would, think about how people see you and your business.
Does someone who wants the best need to hire you? If not, are you something they can find around every corner?
Create a business that does one thing well. Make your own unique value statement. Using your marketing to make things seem limited is a good idea. Using these three things together in the right way can help you sell and grow your Real Estate business.