How To Make Your Brand’s Blog Profitable In 2023

How To Make Your Brand’s Blog Profitable In 2023

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Having trouble making money from your blog? Do not worry. With the correct knowledge, you may monetize your blog, whether you manage the official blog on the website of your company or run a personal blog.


Monetization Of Blogs

You could assume that blogging requires a lot of work for little payoff when you think about it. However, one of the best ways to increase money for your brand or business is by blogging. Making money from your blog is the process of monetizing it, whether it is for your own brand or your business.


How Do Blogs Generate Income?

Your blog can make money in a number of ways, including lead generation, affiliate marketing, brand partnerships, collaborations, or advertising. Before we get into the monetization tactics, you might be wondering, "How will my blog make money?"


How To Profit From A Blog


1. Identify Conversion Points

As a business, you may use your blog to generate leads and conversions.

According to AJ Beltis, senior marketing manager of content strategy and media conversion at HubSpot, "Conversion is the foundation of blog monetization."

It's crucial that your blog postings direct readers to a deliberate, relevant next step in the buyer's journey, says Beltis, whether it's an e-commerce purchase, a demo request, or a download of content.

As a result, you may be thinking, "How can I do that?"

Beltis' suggestion is to consider what a reader of this particular blog post might want or need from your business. Then you should produce the necessary assets, such as website pages, forms, or content, to facilitate that conversion.

Following that, you'll automatically include calls-to-action in the blog article to remind visitors to do the suggested next step.

This method puts more readers on the path to become paying clients for your organization, says Beltis. "By placing these CTAs in appropriate blog sections, you're more likely to capture readers' attention with high intent."


2. Incorporate InformationĀ 

It's critical that each blog article you write be more than just a sales gimmick. Not simply your consumers should benefit from your blog entries.

You should still make mention of your good or service, though.

"If you're writing content about the best tools for X, and your product or service is a good solution to that user's search query, I'd highly recommend including it in your total roundup of tools to increase exposure and, ideally, drive more leads and customers towards your product," advises Caroline Forsey, principal marketing manager on the blog team.

This is one of the best ways to make money from your blog in the long run, according to her, especially given the possibility that the same piece of content could generate leads for your company three to five years from now.

Again, this does not imply that you should only or constantly advertise your goods or services.

If you do this too frequently or outside of the proper context, Forsey continues, you run the danger of harming the reputation of your site.

"Readers don't want to see a random 'buy my product!' CTA in a piece of content irrelevant to your product," the author explains. "And, if they feel like your content is actually just a gimmick or hidden advertisement, they'll distrust your brand as a whole."

In order to prevent this, Forsey advises just mentioning your product or service when it makes sense and in a list of additional tools you'd offer for businesses, giving them the impression that you're empowering them with information so they can decide for themselves what is best for their requirements.

She asserts, "Trust me: readers will give your product or service a second glance if they love reading your content and believe your brand is actually useful.


3. Create A Lead FunnelĀ 

A customer's first engagement with their purchase is typically reading a blog post, especially if they work for a B2B organization or have a lengthy sales cycle. It's also the phase of the inbound funnel that is most important.

Getting your audience's attention with informative, helpful content expands the pool of potential leads and paying consumers. A relationship with your customers begins with your blog.

"If you're looking to gain exposure from your blog, your content should help bridge the gap between the problem the reader is trying to solve and your product, which can serve as a solution," advises Lestraundra Alfred, managing editor of Marketing News.

You may establish a strong community of readers who are a wonderful fit for your product and who, when nurtured, can become clients for your business by generating material that your ideal customer is looking for and interested in.

Your goal should be to create engaging blog content that is simple for your audience to find via social media or a Google search.

Additionally, you can pay to increase your distribution on Facebook, which is inexpensive and has the best targeting options of all the social media platforms, or through paid search, which may catapult you to the top of a highly trafficked Google SERP, albeit some keywords are pricey.

People will subscribe to your blog's email feed after they begin reading it more frequently and wish to do so on a regular basis. They were once unfamiliar with your brand but are now frequent customers.

These visitors can be persuaded to download conversion offers once they have read enough blog posts, as Beltis suggested. You can then nurture qualified leads by writing more blog posts and using email or Facebook ads to generate prospects.

Building their trust through consistent education and problem-solving assistance will increase the likelihood that they'll migrate to the middle of your funnel when they're ready.

You can shift them to the bottom of the funnel, where sales will determine whether they are a good fit as a customer, whenever you notice that they are studying your product or service by reading case studies, asking for a demo, or attempting to contact sales.

Sales will reward you when they convert some of these leads into clients. Customers learned about your brand from your blog.


4. Have Content Sponsored

Every day, content from publications like BuzzFeed and The Dodo floods social media. They also profit by assisting other brands in doing the same.

Brands will work together with their social media, analytics, and video production teams to create posts and videos that adhere to their virality formula. Publishers then share this sponsored content with their sizable online communities on websites and social media.

Since this content resembles the publishers' original content, their readers will find it entertaining. As a result, their customers will be exposed to a large, engaged audience that will grow their fan bases and audience engagement.

Suppose there is a lot of traffic coming to your blog. If so, you can use your editorial experience and audience reach to support smaller brands in telling compelling stories to a wider audience.

Sponsored content done correctly can benefit your brand greatly. It adds a new source of income, and teaming up with other marketing experts can help your group exhibit unheard-of innovation.

T Brand Studio, the New York Times' native advertising division, really created paid posts that garnered as much engagement as some of the best-performing pieces on


5. Coaching Services

How much your readers may learn from you about a given topic matter can be hinted at in your blog entries.

How much your readers may learn from you about a given topic matter can be hinted at in your blog entries.

Your blog postings can only instruct readers so much if you write about developing certain talents like selling, social skills, sports, cuisine, and music. To notice a noticeable change, they must put these skills to use in everyday situations.

However, if your readers work on these abilities on their own, they will only improve so much. Training with a coach will help them succeed more quickly than anything else if they want to get better.

Consider this. What would help you play basketball better? Reading Michael Jordan's book on shooting and independently using his advice? or perhaps reading his book before enrolling in his shooting course?

Your blog is your most valuable marketing tool if you're a coach managing a personal brand. It assists your potential customers in bettering themselves while offering them a peek of what life may be like if they succeeded in one of their long-term objectives.

Your blog motivates readers to pursue their goals. Additionally, when someone is more driven to succeed, they typically desire a professional, rather than just themselves, to guide them on their path to success.

The coaching services provided by 1on1mixing, where users can learn to mix and master their music, are depicted in the image up top.


6. Promote Your Writing Services

If you're a freelance blogger, you need to demonstrate to potential customers that you can produce quality content. You could use your prior work to get their attention to accomplish this, but those issues are typically outside of your control. Even if they fail to catch their interest, so what?

Engaging readers with your content is the best approach to demonstrate to potential customers that you can write interesting material. When you start a blog, you have full control over the subjects you write about and access to the post's performance analytics.

As a result, you can create content that you know your target audience will love and drive increasing numbers of potential customers to your blog.

They'll also know they may trust you to assist them in enhancing their content marketing once they understand they can depend on you for suggestions.

For instance, freelance copywriter and content marketer Eddie Shleyner promotes his company, VeryGoodCopy, by creating articles about psychology, copywriting, and content marketing.

He gets hired by companies like The North Face, Geico, and Mercedes Benz to write articles, eBooks, landing pages, website content, and email campaigns because his writing is so compelling and smart.


7. Engage In Affiliate Promotion

One of the easiest methods to monetize a blog when you don't sell a product or service is through affiliate marketing. It's also a really easy process.

To start, you'll choose relevant products to market on your site by collaborating with an e-commerce platform or companies that offer affiliate programs.

Then, your partners will send you personalized links to their product pages so you can track the customers your blog has brought them. Additionally, you will receive a commission if a reader of one of your posts hits the link and purchases the item.

Amazon Associates is one of the most well-known affiliate marketing platforms. You can select from more than a million e-commerce items from Amazon to advertise on your blog and makeup to 10% commission.

Affiliate marketing is the least time-, money-, and resource-intensive approach to monetizing your site. There is no requirement for you to create, promote, or sell a good or service, and adding affiliate links to your blog posts is completely free.

All you need to do is use your article writing talents to persuade readers to make a purchase.


8. Provide Online Education

Similar to counseling, offering online courses is a great way to make money while benefiting your audience. However, it's possible that you don't have the time or the right personality to offer private coaching sessions.

Instead, use your time and experience to produce educational materials like written content and videos based on your blog and area of expertise.

Then, utilizing your free content, you can give readers a taste of what your course has to offer and persuade them to enroll in it in order to learn more.


9. Host Live Events And Webinars

It's acceptable that not everyone is prepared to commit to a full online course or coaching session. Hosting webinars and live events, however, still allows you to earn money from your blog and give your visitors valuable instructional content.

Live events and webinars may draw readers who are interested in your content and desire to be a part of a group of people who share their interests.

The activity may be kept close to your brand and your assets by using webinars and live events to create a sense of community among professionals in your sector.

Depending on your niche, you can think about holding regular online events that need a fee to attend.


10. Make A Membership Program

A membership or subscription program aims to provide blog readers with a premium experience.

Your blog's niche-specific premium membership option will be created. But the fundamental ideas are still the same. For a monthly charge, you grant subscribers access to special resources, material, and the community.

You may be acquainted with Patreon, where creators and celebrities provide followers with a membership experience that allows them to access exclusive content and behind-the-scenes goodies.

Without a doubt, Patreon can be used in combination with your blog. You can avoid having to split the revenues with anyone by developing an internal membership scheme, though!


11. Offer Ad Space For Sale

A well-known outbound strategy you may employ to monetize your blog is selling advertising space.

You can sell ad space on your website that will be automatically filled with advertisements and receive payment based on how frequently those advertisements are viewed or clicked using technologies like Google Adsense or other display network solutions.

A display ad is one that you may have seen on a website's sidebar or banner in the past. Your blog will generate more revenue from adverts the more monthly visits it has.

Of course, the display partner will receive a portion of that revenue as well.


12. Launch A Podcast

Everybody and their mother has a podcast these days. This is due to how simple it is to start and monetize.

Consider launching a podcast to carry on the dialogue if you already have a blog, especially one that has some following.

Your niche will undoubtedly affect how successful your podcast is, but you may utilize your blog as a funnel to attract listeners.

A podcast's monetization objective is to sell advertisements. Advertisers will pay top bucks for you to discuss their products/services on air if you can drive a lot of traffic from your blog to your podcast and build a listening audience.


13. Write Reviews

Writing sponsored reviews and product roundups is another method to make money from your blog. This tactic works effectively if your niche is based on a lifestyle or activity, as readers frequently conduct online research before making related purchases.

The product selection for the list of the top 15 boxing gloves for 2023 is shown in the example above, and it was done purposefully.

Because more eyes on their products mean more sales (and more money in your pocket), product manufacturers will pay significantly to be featured in blog post reviews and product roundups.


14. Make Use Of Email Marketing

You almost certainly have an email list if you run a blog. If not, think about adding personalized sign-up forms to your website to collect your readers' vital information.

Email lists can also be used to generate revenue. Email lists are essential for informing your subscribers of updates and new posts.

For instance, you can use your email list to promote your affiliate marketing campaigns and direct visitors back to your blog in order to boost all of the monetization methods mentioned above.

You can utilize your email list as a sales channel to advertise goods and services but always prioritize giving your readers something of value and avoid spamming them with pointless advertisements.


15. Install A Paywall

Even while we don't advise it for the majority of blogs, you can make money by charging visitors to read your material. This is perfectly shown by The New York Times, which has the traditional paywall that appears when you attempt to view an item without a membership.

People will demand exclusivity, flawless material, and an amazing reputation if you expect them to pay to read your stuff.

The majority of the tactics in this post are predicated on providing readers with free, worthwhile material and providing opportunities for monetization along the way.

But let's say you are well-known and respected in your industry. In such instances, you might be able to charge readers a subscription fee as they are aware that they won't find information of the same caliber elsewhere.


Start Profiting From Your Blog

The kind of site you run and the kind of goods or services you provide will influence the monetization method you choose.

Learn how to position yourself for success and steer clear of the common blogging blunders to advance your site.