Do you wish your website could generate more leads? Short attention spans are taken into consideration on the ideal real estate landing pages, which employ that brief window of time to turn a visitor into a lead. What sort of page components, content alternatives, and designs, nonetheless, entice visitors to divulge their contact details into your sales funnel?
In this article, we'll talk about the key components of an excellent real estate landing page and examine five real-world examples. We'll also respond to all of your inquiries on the landing page strategy. First, though, let's look at our suggestions for landing page creators:
What Is A Landing Page For Real Estate?
A key component of any lead-generating strategy should include landing pages. A landing page is a particular page (separate from your website's homepage) that is displayed when someone clicks on your advertisement or finds you through a web search. This page specifically urges them to do a particular action. Consider a landing page as a platform for a trade where the agent provides something of value in exchange for the visitors' contact information.
There are many distinct types of landing pages. A typical example is a home valuation page, which provides prospective homeowners with an estimation of the value of their home in exchange for their names and email addresses. Then, you may use that contact information to develop and persuade that potential seller.
The landing page might also give visitors the option to subscribe to a neighborhood newsletter, receive early notice of popular properties, register for an account to store their favorite listings, or download a guide for first-time buyers. You can read our FAQ below for more information on real estate landing pages.
Here are our top five examples of creative landing pages that actually convert.
Examples Of 5 Ingenious Real Estate Landing Pages
Although there are many different types and sizes of landing pages, these five are the most successful at capturing leads. Despite the fact that the partners we are showing are the best, many, if not all, of these landing sites are accessible regardless of the provider you choose.
1. Real Geeks' Coming Soon
Coming soon landing pages, like this example from Real Geeks, are excellent for luring customer leads, particularly in a competitive market. In exchange for early access to the images, specifics, and price of a home set to hit the market, buyers offer you their contact information.
Additionally, these pages are fantastic social media marketing resources. Use a call to action (CTA) in the caption of a listing image to entice viewers to click the link and view additional details and images in exchange for their contact information.
2. Exclusive Placester Content
Giving out contact information in exchange for useful advice is a tried-and-true strategy for a reason. An excellent method to establish a client relationship and demonstrate your worth as a trusted advisor is to offer a free resource that addresses the problems that consumers have.
Playing the long game by creating content specifically for prospects who are still in the research stage (like this Placester buyer's content landing page) helps you to start the nurturing process before any of your rivals have a chance to get involved.
Your landing pages can be further tailored to your desired prospects. Think about adjusting your offerings to meet specific requirements, goals, or profiles. As opposed to a general house-buying book, "The Ultimate Guide to Buying a Home in Charleston" would generate more leads.
3. AgentFire Home Valuation
Landing sites for house valuation, like those offered by AgentFire, offer free home valuation estimates to property owners. Because you now know that these website users are at least thinking about selling their property, these leads are particularly important.
Your landing pages can be configured to offer instant value, allowing visitors to see the outcome right away. Although there is a chance for inaccuracy, keep in mind that immediate valuations are based on algorithms.
You may also provide a delayed valuation as an obvious improvement over the Zillow Zestimate experience. You'll configure the system to alert you when site visitors submit their contact information, and you'll then provide a personalized comparative market analysis that is more precise and thorough.
4. The iNCOM Property Search
Prospective buyers seek available properties and create personalized notifications using property search landing pages like this from iNCOM. The likelihood of prospective buyers exchanging their contact information for insider knowledge, exclusive listings, or alerts on properties that meet extremely specific requirements will be considerably higher. Think about the information that would be most useful to homebuyers in your market as you create your landing page.
5. Luxury Presence's Guide To The Community
One of our favorites is the community guide landing page, like this one from Luxury Presence, because it communicates your value proposition to your agricultural community.
As a local authority, you are. You are familiar with every road, trendy coffee shop, and supermarket. Use Luxury Presence to leverage your local knowledge, as Kinga Mills does here. Offer insider tips on neighborhoods, insider advice on upcoming events, and advice on how to make the most of what your area has to offer. By clicking the following button, you can save $500.