Since HGTV became a network, real estate reality television is currently at the height of its appeal. Popular television programs like Million Dollar Listing and Selling Sunset promote the … Read More

  After a listing presentation, there is a special and frequently overlooked opportunity to interact with potential clients: the follow-up. It’s much more important than whether you close the deal … Read More

  Over 80% of newly licensed agents fail to establish a successful long-term real estate career, according to well-known industry statistics. What, then, is the actual cause of the high … Read More

  It is crucial to market your real estate company, but what exactly is a real estate brand? Let’s begin by providing you with a few (often cited) key definitions … Read More

  Real estate firms and brokers are beginning to recognize the value of marketing, particularly online marketing. Some succeed at it, but others continue to cling to the archaic, wasteful, … Read More