You typically assume using social media to reach prospects is a marketing technique, but did you realize that salespeople can also benefit from using these platforms? Through a technique known as … Read More

Empathy & Curiosity The first step of a two-phase approach is to focus on curiosity and empathy. If you are genuinely interested in the person you are working with, their … Read More

  Consider a scenario in which you enter a department store and the employee does not just say, “If you need help, let me know,” and then lets you browse. … Read More