If you look it up in a dictionary or marketing book, you’ll most likely find it defined as “the place that your brand occupies in the minds of your … Read More

  You’ve probably heard the expression “You’re your own worst enemy.” This is especially true for most people who have a scarcity mentality.Our thinking determines whether we succeed or fail … Read More

  So you’ve amassed a sizable lead database and have maintained contact with some of them for years. You have been sending them general real estate marketing information, but they … Read More