Every agent wants to learn how to increase real estate lead generation, but if we could choose any certain kind of real estate lead, what would it be?
Listings must be the solution, am I right? You want to increase the number of listing leads, listings you win, and listings you close. Because listings are an agent's main source of income.
Let's review a statement made at the Success Summit last month. Tahlequah, Oklahoma Rockstar realtor Edna Kimble offered the audience her top 5 strategies for generating more real estate listing leads at the Ladies of Listing Domination panel, and they were a show-stopper.
I want to break down those five strategies in this week's article and provide you with some more resources so you can fully understand each one. Ready for more leads on real estate? Want to see more listings?
Let's begin immediately.
Listing Past Clients
Sounds recognizable?
I'll reiterate what I've said for ages. You leave all the real money on the table if you complete a deal only to leave it unfinished. This Summit clip will demonstrate that the real work starts AFTER the closing table.
How likely are you to be:
- Have each customer leave a review on Google.
- Asking for recommendations at the appropriate time?
- Performing your annual equity reviews and comparative market analyses (CMAs)?
- Directly requesting referrals?
Getting her previous customers to follow her on social media is Luz Abreu's amazing technique in Miami, after which she posts films that are very relevant to the requirements of the neighborhood. Due of this, her referral business has increased.
Be The Digital Mayor
Edna asserts that consistency, rather than the content of your postings, is the key to getting more real estate leads. In order to reduce tension and create genuine momentum, you must systematize and operationalize your social media. And maybe it doesn't even need to be said that video is a big part of social media when we talk about it.
Find two days at the end of the month on your calendar. Create a content plan for the upcoming month on the first day; on the second day, shoot all of your videos back-to-back (Jason Pantana has a terrific episode of This Week in Housing where he explains how to establish the greatest real estate marketing plan).
What should the subject of your videos be now? Remember that this section is titled "Be the Digital Mayor," which refers to being the mayor of your community, rather than "Do Social Media Video." This video is quite local.
Listing Google Business Profile
Every month, Edna receives 60 direct calls from her Google Business Profile alone.
Although it has had a few different names, including "Google My Business," the basic concepts remain the same. Google is interested in information about you. Additionally, Google will give you more of what you want the more you give it what it wants.
This Week in Marketing's episode in which Jason walks you through every step of how to improve your profile for local businesses is one you just cannot afford to miss.
Ashley Pederson of Jefferson City, whose case study on Google Business Profile was included in Summit's Lead Generation Playbooks, may also provide you with some expert advice. Ashley's playbook describes her strategy for using follow-up presents to encourage reviews. When you send your gift, include a little note politely requesting a review. The note should include a QR code that instantly directs the recipient to your reviews page.
MASSIVE Open Houses
Let's define what a huge open house is in contrast to a regular open house. Put up some signs throughout the area, announce the date, time, and location on social media, and call it an "open house." A "mega open house" however, is more like a celebration. It's something that excites everyone and brings visitors from far outside the area.
Valen Lindner, a luxury real estate agent, uses them as full-fledged premium networking occasions. Just hear Valen describe how she attracted high-end clients by getting six Lamborghini to show there. In order to establish control over her geo farm, Monica Carr transforms her open homes into neighborhood gatherings for families. Because being the most well-liked person in the neighborhood never hurts, she arranges for food trucks and delivers cases of wine. Of course, no discussion of giant open houses would be complete without discussing Andy Tse.
The key idea is that there is never just one listing to consider. One listing can generate a ton of additional leads.
Don't Be A Jerk`
This one shouldn't be too challenging, but you might be shocked at how many people treat their SOI like jerks. Real estate might be frustrating, but we shouldn't try to force a listing out of our real estate leads; that's not how you generate referrals. Instead, we should nurture our real estate leads.
Never dismiss a potential client just because you believe they might not qualify or that they are taking too long to decide. It's not about you, as Edna says. You might receive 20 or 30 postings, so just keep checking until they are ready.
And one more significant point: Never act aggressively toward other agents in your market. Edna only listed the residences of many qualified realtors just last year. We are a member of an ecosystem, and the way we thrive is by supporting one another and everyone else. Are you wondering how to increase agent-to-agent referrals? We have some excellent things for you, including:
- How to Increase Agent-to-Agent Referrals with These 7 Ideas
- The Practical Guide to Video Success: Hook & Opinion
- 10 Pointers for Growing Your Referral Network at Live Events
- Following Up with Other Agents: 6 Tips
List Your Course Of Action
Although you don't have to go scrolling through all of the stuff I just threw your way, my aim is to give you all you need to be successful.
And what are the requirements for success in this industry?
That's correct You require a listing! These are the top five methods for obtaining more of them. So browse my blog again and click on some of the posts and TV programs you haven't seen. Don't do it for me, though. The agent who is motivated is the one who accepts the listing.