How to use Video to Market Your Business

How to use Video to Market Your Business

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Video marketing isn't a new concept. However, its importance has grown multifold in digital marketing and advertising.

If you don't include video in your marketing strategy these days, you may be doing it wrong. Do you know that by adding a video to your landing page, you can increase your conversion rates by 80%?

And the best thing about videos is that the simple the content, the more realistic it is to your audience.

How to use video to market your business?

In this article, we're going to give you tips on how to get the most out of your video marketing strategy.

Determine the video type

There are several types of videos that you would require at each stage of your marketing funnel. Depending on your target audience, you will need to decide whether you want to create videos to let customers know about your brand or a demo video to let customers know about your products and services.

As a real estate marketer, you may want to show more expert interviews and event videos. The new-age real estate marketers are creating virtual reality and augmented reality videos to help customers take a home tour without stepping out of their house.

Create the video

Hire a professional to plan, script, shoot, and edit the video. Set a goal and budget for your video, decide on the location and cast. Write down the story, dialogue, and any message you want the video to convey.

Having a detailed script can save you time and money at the point of editing. Your professional videographer will give you the dos and don'ts before shooting. Follow the videographer's instruction and shoot the video. Once your draft video is ready, hire professionals to edit and add the voiceovers.

Launch the video

Now, it’s time to release your video on various online platforms like YouTube, Facebook, Instagram and Twitter. And of course, on your website. Remember that many people watch videos with mute function, and many want subtitles to watch videos without audio. Therefore, you must use captions under your video to share your message with your audience.

Follow these tips to make your video marketing a success:

Keep a smile on your video thumbnail: Your video thumbnail influences your audience to play or not to play it. No one would want to watch a video with boring texts and images. Therefore, set a thumbnail that looks welcoming and interesting.

Add a Call-to-Action button: There isn't any point in making a video if it doesn't reach your target audiences. Add share buttons to your video player and ask your audience to share the video in their network. You can also add a link for more information that takes your audience to your landing page. Your ultimate goal should be to get your audience excited about your video content.

Add video to your email: According to Animoto, having a video in your email can improve your open rate by 19% and your click-through rate by 65%. Include an attractive thumbnail for your readers to click, and don't forget to hyperlink your image so that readers can get to your video when they click.

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