According to a recent survey, real estate listings with a professional photographer sell for $11,000 more than market value on average. Even in a strong market like ours, they'll sell 50 percent faster.
The quality of your real estate pictures will be determined by the lens you use. Whether you're taking listing images or real estate headshots, this is true.
Obviously, one of the most significant advantages of real estate photography is that it enhances the appearance of a property. Sellers must be able to demonstrate that their home is worth the asking price. A skilled real estate photographer who understands how to highlight a property's assets can help you do just that.
Real Estate Photography's Advantages
Real estate photographers with talent also bring with them a slew of other advantages. They understand how to make a listing stand out among similar houses for sale in the community. They understand how to visually captivate customers in a way that results in more bids for the vendors.
They also know how to shoot photographs that are useful for more than simply a listing. They can capture images that are suitable for use on social media platforms such as Facebook, Twitter, and Instagram for real estate brokers, among others.
Any experienced real estate photographer, on the other hand, is only as excellent as the equipment they bring with them. The greatest camera for real estate agents can make a significant difference in the quality of your images.
Even the most ordinary home can be transformed into a work of art by a true artist. They won't be able to do so if they don't know how to use all of the tools at their disposal.
Of course, this is referring to their lenses. Photographers, like everyone else, carry a variety of lenses for different scenarios, and real estate photography is no exception. However, the lens you'll need for a specific project will depend on a number of things. This includes the model of camera you have.
To be fair, photography is a highly subjective art form. This means there is no hard and fast rule for determining which lens is best for photographing houses.
After that, I've put up a list of the best lenses for the most common cameras used by real estate photographers. They're definitely worth a deeper look, in my opinion.
Canon Cameras' Best Lenses
The Canon EF 17-40mm f/4L USM Ultra Wide Angle Zoom Lens for SLR Cameras is the greatest lens for real estate photography as of 2021 if you have a Canon camera with a full-frame sensor.
It has three aspherical lens elements, which, together with the super UD glass element, produce excellent images in almost any situation. Not only that, but it has an astounding 0.9-foot close focusing distance.
It has a strong ring-type ultrasonic monitor (also known as a USM for short) that allows for quick and silent autofocusing, making it ideal for shooting spectacular real estate photos on the run.
It can focus as near as 11 inches away, accepts screw-in 77-millimeter filters, and is built to withstand the elements.
On the other side, if you own a Canon camera with a crop sensor, you'll love the Canon EF-S 10-18mm f/4.5-5.6 STM Lens.
It comes with improved lens coatings and an optical image stabilizer to help you take better photos in almost any situation.
It also has a lot of advanced features that you won't find on other cameras, such as full-time manual focus override and a seven-blade circular aperture, which are hard to come across on other cameras.
The image quality is excellent, and the lens is small and light enough to tote from shoot to shoot. Although very wide-angle images are not its strong suit, they will faithfully serve you during all of your real estate photography assignments.
Nikon Cameras' Best Lenses
The Rokinon 14mm F2.8 Full Frame Auto Focus Wide Angle Weatherproof Lens is ideal for Nikon camera owners who have full-frame sensors. It has a unique design that is made up of 15 parts divided into ten groups.
One ED lens, two aspherical lenses, four HRI lenses, and more are included. It has a full-frame design and is compatible with seven diaphragm blades, as well as a glass composition that is super multi-coated.
It also includes a weather-sealed aluminum build to ensure that it will withstand whatever life can throw at it – or at you, for that matter.
When compared to other lenses in this category, this model is smaller and lighter, making it ideal for carrying about with you on the move. Despite this, image quality is not compromised. Indeed, it provides a larger field of view, which is ideal for real estate photography in almost any setting.
Owners of Nikon cameras with crop sensors, on the other hand, should consider the Nikon AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR Lens. It has an ultra-wide-angle vision that goes far beyond what you'd find in a regular lens kit, allowing you to be as creative as you want with your compositions to make the best impression possible.
It's tiny, lightweight, and long-lasting, with a 109-degree to 70-degree viewing angle.
This is one of the greatest lenses for real estate photography, even in difficult settings. It'll be there for you every step of the way. The minimum focus distance from the focal plane is 0.22 meters (about 0.8 ft). It's worth noting that this is true in almost every zoom position.
The near-silent autofocus stepping motor is also impressive, which comes in handy while taking video in especially.
Given the current global situation with the COVID-19 pandemic, video is becoming an increasingly important aspect of real estate photography.
People may be hesitant to enter a stranger's home, but they will take a virtual tour - and using this lens, you can make the finest first impression possible. Check out my post on EyeSpy360 if you want to do a real virtual tour.
It also has vibration reduction picture stabilization, which ensures that all photos and videos are as sharp as possible, even when taken handheld. It's also capable of shooting in low light, allowing it to withstand even the hardest conditions.
Sony Cameras' Best Lenses
With the Sony 16-35mm Vario-Tessar T FE F4 ZA OSS E-Mount Lens, Sony full-frame sensor users will be able to take stunning real estate images.
At a genuine 16mm focal length, this lens is great for wide-angle interior images. Even in some of the more difficult lighting situations, F4 is more than enough aperture for real estate photography.
Additionally, while shooting handheld (which is not suggested for the best image), this lens has Optical Steady Shot, which ensures a sharp image even if the camera moves slightly.
The Sony – E 10-18mm F4 OSS Wide-Angle Zoom Lens, on the other hand, is ideal for Sony crop sensor cameras. It features a minimum focal length of 10mm and a viewing angle of 109 degrees to 76 degrees. For the record, if you're using a film-based 35mm camera, that's the equivalent of around 15mm.
Overall, this super wide-angle zoom lens provides a great opportunity to capture stunning shots of a home's interior and outside.
It also has a distance encoder, which is an element that directly detects the subject's position in relation to the lens's focusing mechanism. A signal is then delivered to the camera's CPU, which measures the distance between the two spots in real time.
This is especially useful during flash photography, since it allows the camera to automatically determine how much light to emit based on the current lighting conditions.
Given that the majority of people will appraise a home based on the quality of the first few images and that you only get one chance to make a good first impression, it's only natural that you'd want to use the best lens for real estate photography to make the greatest ones possible.
Real Estate Photography On A Smartphone
Finally, if you're taking real estate photos with a smartphone, the ultra-wide lens on a model like the iPhone 11, iPhone 12, or Samsung S20 is essential.
You'll be able to capture expansive photographs that assist visitors get a sense of the scale and form of a room if you do it this way. At the same time, none of the colors or detail that make for fascinating photographs in the first place will be lost.
Don't worry if your smartphone doesn't have an ultra-wide lens built in; there are still choices available. You could always buy a lens adapter like this one, which works with not only iPhones but also Samsung phones, Pixel phones, and more.
It allows you to take images that are up to 45 percent larger. This makes it ideal for photographing of architecture and landscapes in particular.
Most Commonly Asked Questions
What Is The Ideal Focal Length For Real Estate Photography?
There are no two properties that are generated in the same way. This means that real estate photography does not have a "one size fits all" approach. With that in mind, a focal length of roughly 16mm is recommended.
This focal length allows you to capture wide photos that convey the vastness of a room or area. You can also photograph the tiny elements that distinguish the property.
A 16mm lens can also be used to demonstrate the scale of larger spaces and outside areas of a house. This offers the viewer a good idea of how big these places are.
What Is Crop Factor And Why Is It So Important?
The phrase "crop factor" in real estate photography refers to the size of a camera's sensor in comparison to a typical 35mm (also known as "full-frame") camera. This is crucial to know since it allows photographers to compare images taken with a digital camera to images taken with a traditional full-frame camera.
Real estate photographers multiply the camera's crop factor number by the focal length of the lens. They can acquire the equivalent focal length as a 35mm film-based camera at that moment. This enables them to use digital-driven equipment to capture photographs of the same high quality.
In Real Estate Photography, How Much Staging Is Required?
Typically, real estate photographers do not undertake any staging of the property in issue; instead, the agents do it. When a real estate photographer arrives, the home will be photographed in its current condition. They can also come back at a later date for more reshoots. That, however, is a situation that arises on a case-by-case basis.
How Long Does It Take To Photograph Real Estate?
The length of a session is determined by the size of the property being inspected. You'll need enough time to cover every room in as much detail as possible, including the exterior. You don't want to take too many photos, either, because you can overload potential buyers.
Real estate photography sessions usually last five hours on average, though this might vary.
What Role Does The Weather Play In Real Estate Photography?
On a cloudy day, you can use picture editing software to boost the color and clarity of your photos. Shooting on a clear day, on the other hand, is always preferred.