Three Of The Most Successful Women In Real Estate Reveal Their Secrets To Success

Three Of The Most Successful Women In Real Estate Reveal Their Secrets To Success

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It's a good idea to pay attention when three dynamic team leaders in charge of more than 900 annual transactions get together to discuss their secrets.
Treasure Davis of Colorado Springs, Mary Maloney of San Diego, and Jill Biggs of Hoboken, NJ were kind enough to join me recently to talk about their businesses, share their predictions for the future, and more!

 

What Is It About The Team That Allows You To Get So Much Work Done?

Every day, Treasure Davis and her team role-play scripts together, and then they all make prospecting calls together. They add an hour if they don't make an appointment. Their achievement is guaranteed by their everyday discipline!
Mary Maloney credits her success to a greater emphasis on "getting down to business with the community," whether through doorknocking, more open houses, networking, or other means. Consumers, she claims, want to have those "How's the market?" discussions.
Jill Biggs' market features a lot of vertical living, allowing her to hold 30-40 open houses every weekend! That means they walk away with a "huge list of leads" every weekend that is significantly less expensive than internet leads... Jill adds, "and they convert!"

 

What Are One Or Two Items On Your Mind As You Plan For 2019?

Jill has seen a shift in the market and is getting ready to pursue additional Expireds. Her crew and she are already acting out their Expired scripts!
Treasure has done her research and calculated the exact average value of her clients, which is less than the cost of a new lead. As a result, her priority for 2019 is to keep and optimize her current clientele while also attracting new adoring admirers. She intends to increase her efforts to obtain additional referrals from her current clients.
Treasure is also planning quarterly client parties with demographically split audiences – with kids, without kids, military, etc. – to ensure she can provide an experience that is appropriate for everyone.
In the coming year, Mary's focus will be on identifying opportunities in a changing marketplace. She wants to focus on expired, particularly those who are listed with a bargain brokerage. She also wants to break into underserved markets, which she defines as any market where there isn't a prominent "local expert" agent.

What tricks do you employ to handle work, kids, family, relationships, and so on?

Treasure claims that she recruited her first assistant before she could afford to, and she immediately learned that having a good assistant can double your business. She also makes sure everything is on her calendar, even if it's only a lunch date with her kid. Finally, she shares her "why" with her family so that they understand why she works so hard: to offer the quality of life she and her family desire.
One of Mary's most important realizations was letting go of the concept of work-life balance. She declares, "There is no such thing as balance." Work, family, and playtime... It's all simply a part of life. She, like Treasure, incorporates her family in her ambitions so that they are aware of the sacrifices required to achieve them.
Jill claims that she, too, follows her schedule and that her coworkers are excellent at covering for one another to ensure that they spend valuable time with their families. She also claims that she works constantly and that when she becomes burned out, she takes a five-day vacation and has her phone calls forwarded to a member of her staff. These vacations are just what she needs to get back into the swing of things!

Experience The Difference

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