Change is said to be the only constant.
That is certainly true in the real estate sector, particularly at this time.
I talked a lot about where the business is going and what it means to be an Agent of the Future at the Success Summit earlier this month (A.O.T.F.).
Because there's no denying it: your job is shifting.
This isn't just my opinion. Many industry giants I speak with believe the solo agent as we know it is coming to an end. You can no longer do everything yourself and provide the level of service that today's customers need and deserve.
I'm not saying this to scare you, but I don't think real estate brokers will be phased out of the process of buying or selling real estate.
However, the moment has come for you to make a significant decision regarding your future. Allow me to explain...
Which Way Are You Going To Go?
Allow me to speak for a moment without leaping to judgments...
As long as I've worked in this profession, the move toward teams has been evident.
The good news is that teams can — and often do – include specialists.
People who specialize can deliver a higher degree of service and a better experience to their customers.
Without a question, this is a positive development. When it comes to client service and happiness, the real estate business needs to improve its image.
One approach to accomplish this goal is to form a team.
However, it isn't the aim of this blog.
Because I'm not necessarily advising you to form a team, I encouraged you not to jump to conclusions.
There are two paths you can go here, in my opinion.
Allow me to offer you an alternative: Introducing oneself as an artisan... and upholding that standard
How I Define The Term "Artisan"
An artisan is someone who is so passionate about what they do that they almost always generate extraordinary results.
Artisans are obsessive about providing the highest-quality product or service (or both!) they can. The method and the experience, as well as what those things signify to their customers, provide them with all of their delight and happiness.
Consider an artisan carpenter, a potter, a baker, or a winery. Alternatively, a pencil sharpener.
Artisans aren't in it to manufacture vast quantities of something. They're in it to give an exceptional product or service to a select set of people who value their expertise.
Artisan Or Total Team Domination: Which Is Better?
Some people are uncomfortable with the thought of having to put together a "mega team" to compete in today's market. It has nothing to do with who they are.
If that's the case, you'll have to make some compromises...
The artisan has chosen to be spectacular rather than simply large. In fact, you'll be purposefully small - confined by your own design – with a focus on serving fewer clients while providing an outstanding experience to each and every one of them. Without a doubt.
But wait, there's more.
Artisans are unable to keep their identities hidden. They must also master the art of presenting their narrative in marketing and on social media, resulting in a buzz-worthy brand that generates numerous referrals and draws new clients.
The money is wonderful for an artisan, but the true satisfaction comes from offering an exceptional client experience.
3 Characteristics Of An Artisan Agent
Here are three characteristics that every artisan agent possesses and consistently exhibits:
- They know their neighborhood inside and out, not only in terms of real estate but also in terms of the community as a whole.
- They make it a practice to research daily sales and market statistics so that they are aware of everything from current market trends to local zoning rules, price per square foot in various neighborhoods, average days on market, and so on.
- One of the most important is that they place a high value on the experience they provide to their customers. They're always asking themselves, "What is the problem that consumers have but don't want?" "How would the ideal buying or selling experience look and feel?" and "How would the ideal buying or selling experience look and feel?" Then, with the help of their tiny but formidable team, they do everything they can to create that experience and prevent problems from occurring.
What Are Your Thoughts On This?
I know that defining the problem with the term "artisan" helped many Summit agents gain clarity on how they want to do business in the future.
It doesn't mean you do everything alone; rather, it means you step up your game and strategically surround yourself with one or more assistants, as well as outsourced partners who share your ideas. Or three helpers and a marketing coordinator, perhaps? To ensure that you can give that outstanding experience, design your team to fit your goals and demands.
Having said that, not everyone is suited for a career as an artisan.
You may always go for total team dominance by developing and scaling a business with exceptional culture — with laser-focused recruiting and onboarding processes, amazing marketing, sales support, performance tracking, and operational excellence.
One Last Option, Then It's Time To Make A Decision
So, in my opinion, there are three possible possibilities if you truly want to excel in this sector in the long run.
You can do the following:
Make a name for yourself as an artist.
Alternatively, you might assemble a group of people who share your desire to scale outstanding experiences for your clients.
Or, as a third option, you can join a client-focused team. As a result, your consumers receive the service they deserve, and you can focus on what you do best.
Whatever you do, don't maintain the status quo in the hopes of remaining competitive without improving your service to your clients.