"The Procrastinator's Guide to 2022 Business Planning" was my potential title for today's blog.
But I'm not going to confront you like that.
Because, see, I understand. I know how busy 2021 agents were. You were probably too preoccupied with getting a buyer's offer approved or closing one final sale before the end of the year to think about your 2022 business plan.
But now it's mid-January, and that's a whole different story.
So here's the deal: if you've gotten off to a sluggish start, there's still time to put your strategy in place and get started. Continue to operate without a plan is the biggest mistake you can make today.
Where Should You Begin When Planning Your Business?
Many people put off company planning because it appears to be overwhelming... How are you supposed to prepare a full year when you have no idea what will happen next week?
We've taken care of that for you by identifying all of the critical questions you'll need to answer in order to achieve the results you want.
Let me walk you through our FREE Agent Business Plan for 2022, which you should get right now. It's the same strategy we do with our coaching clients. You'll also get access to our own coaching platform, illm, with your download.
Section 1: Fundamentals
Here are six key questions to help you think about what you want to achieve this year and give meaning to your objectives. Answering these questions isn't required, but it's a good idea to do so to ensure you're in the correct frame of mind to set significant goals.
Section 2: Ratios And Transactions
This is where your 2022 figures will begin to emerge. It all starts with a review of your 2021 results to see how much of a jump you want to make in 2022. We'll then take into account your normal commission, seasonality, and conversion rate to provide you a clear view of the yearly, weekly, and daily tasks required to meet your objectives.
Section 3: Marketing Strategy
Marketing is one of those things where you'll never attain your full potential until you have a strategy in place. You just become too preoccupied with the day-to-day grind to sit down once a week and devise an effective marketing strategy. However, if you include it in your business plan, it will be completed for you. Our 2022 business plan will assist you through the creation of your marketing activities, networking and prospecting programs, follow-up and nurturing, regardless of how many lead pillars you utilize. Then you can systematize everything to ensure that everything goes off without a hitch!
Section 4: Business Plan
You'll be more efficient if you can streamline your activities. This section has been provided to assist you in identifying and prioritizing activities that will have the biggest impact on your company.
Section 5: SWOT Analysis
Taking a step back to assess your business's strengths (S), weaknesses (W), opportunities (O), and threats (T) gives you much-needed perspective... as well as the steps you'll need to take as a result. In the coming year, how will you highlight your strengths, reduce your shortcomings, seize chances, and eliminate any dangers to your company?
Section 6: Financial Plan
Isn't that the main point of this business to put yourself up for a good financial future? So, let's get this party started! Often, this just entails becoming aware of everything that affects your bottom line. Everything you need to know about costs, taxes, and budgeting is right here to help you achieve your financial goals!
That's all there is to it! After you've received your plan, you should be able to finish it in a few of hours - or even less time if you use illm's tools. Get your free business plan today and set aside a couple hours to work on it now if you're serious about success in 2022. Then, rather than bouncing from one fire to the next, make it a priority to stick to your strategy. When you do, you'll be happier and more productive!