When you consider it from the consumer's point of view, there are few transactions in life that compare to buying or selling a home.
It's not like buying clothes, a computer, or even a car, where you just bite the bullet and attempt to get in and out as quickly as possible.
It's a methodical procedure. It will take some time.
That means you'll be investing a lot of time and energy with anyone you choose to be your real estate agent.
This reminds me of a smart adage I recently heard: "When everything else is equal, people prefer to do business with people they like."
Even if everything else is equal, people prefer to do business with individuals they like."
And this begs the question: Are you attempting to be flawless or are you being yourself when it comes to your personal brand?
Let's have a conversation about it...
The Most Attractive You Is The One Who Is True o Yourself
If you listened to my recent podcast with Gary Vaynerchuk, you may remember him discussing the significance of authenticity in branding.
I was overjoyed to hear him say that because it's something I've been discussing for quite some time.
In today's article, I'll share three brand-building recommendations that effectively come down to this: be yourself, trust your intuition more, and strive for perfection less.
These aren't very complicated, but they are critical!
No. 1 Brand-Building Killer Tip: Know Thyself!
What's your name? I'm talking about the actual you, not the polished image you try to project in your marketing.
Embrace your true self and never stray from it!
Celebrate it by telling it like it is!
Always keep in mind... Your tribe is drawn to you because of your vibe.
No. 2 Brand-Building Killer Tip: Know Your Story!
You can't just provide the greatest service and hope for the best in today's highly competitive environment.
No, you'll need a plot. To be more specific, a brand story.
When we talked about developing your USP a few weeks ago, we touched on this...
What is the problem you solve for your clients, or the Goliath you keep slaying? Figure out how to turn that into a fascinating story, and then spread it around the world! Every single time!
No. 3 Brand-Building Killer Tip: Be Consistent!
What would I uncover if I conducted a "marketing audit" of everything you do?
(Be truthful... (Did that make your spine shiver?)
But, more crucially... Would your website, social media, handouts, and print collateral all be consistent?
Would a personalized message or theme stand out to me, or would you appear to be like the other 90% of agents offering to provide the greatest service blah blah blah?
I believe you can see where I'm headed with this...
You must maintain consistency across all of your marketing platforms. Because everything appears the same, people should be able to recognize you right away.
Also, make it easy for people to interact with you on any platform they like, so keep an eye on your mailboxes and direct messages! And respond when someone contacts you!
A Few Words On The 'Perfection' Idea - And Your Photograph!
When I say "don't attempt to be perfect," I don't mean that you can't make clumsy mistakes in your marketing or that you don't need to be professional.
What I'm saying is that you should be human. Be true to yourself. Don't try to pass yourself off as someone you aren't.
Bonus tip: This rule applies to any photos you use in your marketing.
Do you think you'll appear like that the first time you meet a client? If not, make a change. Don't set unrealistic expectations for yourself based on a fictitious version of yourself.
How much trust will be built if a customer encounters you and you don't look anything like your photo? None! It merely makes you worry, "I wonder what else they're keeping from me?"
Embrace Video Once And For All
Consider this "extra" suggestion: Telling your narrative through video is the most effective approach to engage with clients and prospects, build trust, and attract your tribe.
I don't care if you don't like how your voice sounds on video or if your hair isn't looking great.
It all comes back to suggestion #1... be yourself and love it!
People will meet you, see your hair, and hear your voice regardless.
Simply put, starting a business today without video is akin to claiming to be a painter but not being confident enough to put your work on a canvas.
Put yourself out there by pressing the red button!