Here Are 11 Useful Blogging Tips For Real Estate Agents For 2022

Here Are 11 Useful Blogging Tips For Real Estate Agents For 2022

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Professional blogging has become increasingly profitable as a means of promoting business and giving value to consumers in today's media-driven society. Real estate blogging is a particularly good potential for building your brand.

In this piece, we'll go over everything you need to know about real estate blogging and how it may benefit your business.

 

Why Is It Important For Real Estate Agents To Blog?

Real estate blogging can assist you in establishing authority and competence in the area. You will become a go-to resource for people seeking help and knowledge as you establish your brand in this manner.

You might be shocked to learn that you don't need to know everything there is to know about a topic before beginning to blog about real estate. Instead, when you learn more about your issue and start writing your blog, your personal knowledge will grow, allowing you to help others.

One of the most prominent advantages of real estate blogging is that it can be a good source of leads. When someone enjoys your material and subscribes to your email list, they are considered a warm lead. They're already interested and actively consuming your content, so if and when you follow up, they'll be more responsive.

Finally, blogging can help you save time in the long run. You can send a link to the content you've prepared for that particular issue instead of having to answer the same questions to multiple people.

 

Choosing The Best Keywords

Organic search accounts for 51% of all website traffic, so perform your research before putting pen to paper to see what keywords are being searched. To maximize organic traffic to your site and rank higher on Google, you must understand what people are searching for. Otherwise, you may write the best blog post in the world, but no one will read it.

For inspiration, use Google's Auto-Suggest feature.

When you search for a term on Google, the auto-suggest choices show you some common ideas that people are looking for. This will get things started, but once you've narrowed down your selections, it's time to do some more keyword research.

KWFinder.com 

KWFinder.com is a fantastic keyword research tool that you can use to get started with real estate blogging. To help you determine which keywords to employ, the site provides more in-depth information about them, such as search traffic and ranking difficulties.

Keyword Research

When you enter a keyword into KWFinder, it will tell you how many monthly searches it receives, how difficult it will be to rank for it, and an analysis of your competitors' posts that use the same keyword.

Scores Of Difficulty

KWFinder generates a Keyword Difficulty Score that indicates the difficulty of ranking for a single keyword. If you're new to blogging, keep your score below 30 to give yourself the best chance of ranking.

Domain-Based Search

When doing keyword research, if you notice any websites in your niche that come up frequently, you can enter that domain on KWFinder. KWFinder will show you all of the different searches for which they rank, as well as their expected site visits and a Keyword Difficulty Score.

Make A list

Lists are useful since they allow you to keep track of each keyword's search traffic and difficulty score and compare your results in one location.

It's a good idea to do all of your keyword research ahead of time so you don't have to repeat the process week after week. This will allow you to concentrate on developing content rather than on conducting research.

Because search problems and statistics might vary over time, you'll want to update this list every few months.

Answerthepublic.com

You can enter a term on Answerthepublic.com and it will generate a list of related keywords. The list can then be downloaded and uploaded to KWfinder, which will analyze all of the phrases for you.

Intent To Search

It's critical to optimize for the searcher's intent. Perform a practice search on Google with your keyword before locking it down. Ensure that the majority of the first page results are for blog entries rather than advertising or business links.

For example, if you searched for "best shoes," you'd probably see a slew of e-commerce sites in the results. This means that your blog article is unlikely to appear because Google has determined that the searcher's objective when using that keyword is to buy something rather than read a blog.

Additional Keyword Strategies

When blogging about real estate, you must be very deliberate and specific in your keyword selection.

You don't want to change the words or the sequence of the words once you've done your research and located an effective keyword or phrase. Make sure your headline includes the keyword exactly. Even the tiniest modification can result in you ranking for a term with a significantly higher difficulty score.

Furthermore, you should avoid "keyword stuffing." This is where you have overused the keyword in your blog. If you do this, Google will notice and your ranking will suffer.

 

How To Write Effective Posts

 

Select A Specialty

Create content that is exclusive to your region. This involves concentrating on your specific market or location in real estate. The more narrow your subject, the easier it will be to rank on Google, resulting in more people discovering your site.

 

Make It Simple To Understand

Use short paragraphs of one to three sentences in length. Shorter sentences are always preferable, and transition words can assist the flow. Use multimedia in your postings to offer visual breaks and make the content more digestible, such as video snippets or photographs. Finally, maintain a casual and conversational tone.

 

Use Eye-Catching Headlines

The goal is to write a title that is clickable but not clickbait. This will simply irritate people and may harm your rankings in the long run.

The following are some tried and reliable headlines:

  • Lists ("10 Tips for Starting a Blog") are popular.
  • How-to articles
  • Questions
  • Case studies (for example, "How I Went From Selling 0 to 40 Homes in One Year").

 

Begin With A Strong Introduction

You can use a three-sentence formula for your introduction while blogging about real estate:

  • Introduce the issue, or the reason the reader came to your post in the first place.
  • Provide a solution
  • Provide evidence that your solution works.

These three elements will ensure that your introduction grabs the reader's attention and keeps them reading.

 

Use Statistics And Case Studies To Build Backlinks

A backlink is formed when another website refers to yours as a resource.

If you offer unique facts and case studies in your blog post, for example, others are likely to use it as a reference in their own writings.

This signals to Google that your blog article contains content that people are looking for, resulting in a higher ranking on the search engine results page.

Images and infographics should be included.

The most useful images and infographics you've generated are exclusive to your post and give unique content that no other site has.

 

Refresh Your Old Posts

Perhaps you've attempted real estate blogging before, but your posts are from years ago.

There's no need to start over; rather than deleting or creating a new post on the same topic, go back and amend the previous one. A new post will just add to the competition, potentially lowering your search engine position.

Request Feedback

This could be a friend, a family member, or your spouse. It will be especially useful if the person reading it is not a real estate agent, because they will be able to tell you if you have adequately defined your issue to the ordinary reader.

SEO On The Page

On-page SEO refers to the process of optimizing individual blog entries in order to improve rankings and traffic. This can be accomplished by arranging your posts in such a way that search engines can easily grasp what they are about.

Placement Of Keywords

You should include your keyword in the following places:

  • Headline (Your keyword should be at the start of the title, not at the end.)
  • The primary headings
  • Subheadings
  • Your post's first 100 words

Description (Meta)

On the Google search results page, the meta description is the box of text that displays beneath the post title. If you don't fill out this field yourself, Google will do it for you.

Manually filling up the meta description gives you the chance to use your keyword and describe your topic in a way that appeals to the searcher.

If you're using WordPress, you can install Yoast, a plugin that lets you see and change your meta description.

Rate Of Bounce

If users visit your page and then immediately leave, Google will notice and penalize you.

Avoid clickbait headlines and keep your page loading time to an average of 1.5 seconds to lower your bounce rate. Google Page Speed, GTmetrix, and Pingdom are all tools that track how well your site performs in this area.

Your page should ideally be under two gigabytes in size. Because media can have a huge impact here, it's recommended to limit yourself to four to five photographs every post. Bulky file types take slower to load, so choose compact formats like jpeg instead.

Using too many plugins can also cause your page to load slowly. However, several plugins can reduce the size of your picture files and so speed up your website loading time. You don't need to worry about getting your loading speed any faster after you have it down to 1.5 seconds. While a slow loading time can be penalized, a faster speed isn't necessarily beneficial.

Rate Of Click-Through

When it comes to real estate blogging, numerous elements influence click-through rate, and being aware of them is critical:

  • Title
  • Meta description
  • Featured image

Make sure your featured image is a square rather than a rectangle, as this can alter how your post appears in the search results page.

 

Internal Resources

Internal links go to other articles on the same website.

Internal links are crucial for enhancing your site's rating and expanding your link trustworthiness. You should optimize your internal links because you have control over them.

Photo of chain links up close

You can download a plugin called Link Whisperer to make the process easier. Simply type a term into Link Whisperer, and it will search your entire site for material that matches that keyword. This content can then be linked to in your post.

 

External Resources

Make sure you link to external sources outside of your website to give your piece legitimacy. Make sure these are reliable sources, as connecting to sites with high reputations will boost your own credibility with Google.

SEO Off Page

Off-page SEO refers to actions taken outside of your website in order to improve your ranking and increase traffic.

Social Networking

It's easy to rank higher and attract more traffic by simply sharing your pieces on social media and asking others to do the same. Google keeps track of how many times an article is shared on social media sites like Facebook, Twitter, and Pinterest, and the more shares you have, the better.

Create Backlinks

Directly contacting other comparable sites in your niche is one technique to obtain backlinks. Request that they incorporate a hyperlink to one of your articles that you believe will benefit their readers.

Broken links can also be used to connect with other websites.

When a URL is updated or your site fails, broken links can result. You can use tools to search for broken links on a website and then notify the site's owner. Let them know you discovered a broken link, and then offer a new backlink to your post to fill in the blanks left by the missing text.

KWFinder is a feature that allows you to see the backlinks your competitors have on their posts. If they link to other posts, there's a good possibility they'll link to yours as well if it's similar. You can usually discover the site owner's email address and simply ask.

Make A Mailing List

If you want to start writing about real estate, you should start by building an email list.

If you're just getting started, you may not have much to contribute beyond advertising your most recent posts. However, as your business grows, you might consider offering a free guide or short course to persuade individuals to sign up.

For driving traffic to your blog, email is a vital and successful technique. Your email list subscribers are likely to be interested in what you have to say and will read your content for longer. This will improve the ranking and traffic to your website.

 

Tips For Blogging About Real Estate

Only Make Content For Your Own Website

You don't want to put your blog on the same platform as your CRM or website provider for your buyers and sellers to look at real estate.

Rather, include IDX links in your blog posts to direct readers to your real estate website. That way, if you decide to switch CRM platforms later, you won't lose any of the traffic or amazing content you've accumulated. Check out these 17 fantastic real estate blogs for some ideas.

 

Types Of Posts To Include In Your Real Estate Blogging

Write About Zip Codes And Communities

When it comes to real estate, most individuals are looking for the greatest places to reside or information about a specific zip code. This provides you with an excellent opportunity to step in and supply that information.

Information On The Real Estate Market

No one searches Google for "July San Antonio market report" if they want to produce a report about the July San Antonio market.

You must determine what keywords people use to look for information about your industry. This is something that KWFinder.com can assist you with.

Your market's way of life.

"Christmas in San Antonio" or "The Best Coffee Shops in San Antonio" are examples.

Buying And Selling Guides

These articles should be more general in nature and not targeted to your market. General material can sometimes appeal to a much larger audience, resulting in increased traffic.

 

Other Suggestions

Use Original Photographs

Original photographs will always be preferable than stock photographs, yet stock photographs are preferable to nothing. If you're writing about a specific neighborhood, for example, actual photographs of the area will have a big influence on your reader. Even better, make your own video.

If you do require stock pictures, Pixabay or Unsplash are excellent options.

Configure Analytics

Analytics won't be useful until you have a significant amount of traffic, so don't put too much emphasis on it at first. However, getting your analytics set up for subsequent usage is still critical. Google Analytics is an excellent tool for tracking your website.

Google Analytics On A Smartphone

You may also set up Google Search Console, which will show you all of the different keywords for which your site is ranking as well as other Google search data.

Install The Facebook Pixel

A Facebook pixel is required to set up Facebook retargeting advertising. On Facebook, a pixel can help you find visitors to your blog. This allows you to run Facebook advertising targeted especially at them.

Even if you don't plan on retargeting your audience right away, it's a good idea to set up this tool from the start so that you have all the data when you're ready to use it.

Installing the Facebook Pixel code is extremely simple if you've designed your own website. Log into your Facebook Ads account and set up your Pixel according to the instructions. If you didn't make your website yourself, ask for help from the person who did.

 

Some Final Thoughts On Real Estate Blogging

These pointers can assist you in quickly starting a real estate blog. As more people discover your useful, high-quality content, you'll soon notice an increase in traffic and leads for your organization.

 

Experience The Difference

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