I frequently receive the following query from agents: "I'm now doing A, B, C, and D for lead generation. How should I proceed?
First of all, I like how ambitious this question is.
Second, though – Whoa Nellie! Brake a little harder. You might be omitting an important stage from the procedure.
Even if the method itself is free or inexpensive, there are costs involved in adding another tactic or plan to your marketing mix.
If you want to do it well, adding new tactics to your company will take a lot of work. To successfully integrate any new technology, you must first master the duties involved, educate your team, and then fight through the related growing pains.
The Answer May Be Right In Front Of You
As a result, whenever someone asks me "What else should I be doing as an agent?," I always advise them to start by looking within. Pose these three crucial inquiries to yourself:
- What are you already doing?
- What is most effective?
- Can it be scaled up to yield even better results?
Track and measure everything, like I always say! Do you now get why? These questions may be answered in under a minute if you have been monitoring and evaluating all of your lead creation strategies. If you haven't been keeping track, it could be difficult to find the answers.
(Or even worse, you'll rely only on your gut and not seek out the solution.)
Run with it once you've determined what's working the best. It has already been demonstrated to be effective, therefore the question is: can it succeed even more?
Start a test or trial phase where you perform that activity at a 150 percent level for the following 30, 60, or 90 days. Increase the effort and/or expenditure further if the outcomes are equal to or superior to the increase.
Push your strategy until you see proof that each tactic has been fully utilized:
Try it. Calculate it. Examine the outcomes. Make a choice. Repeat.
Only Include When Appropriate
To be quite clear, I'm not suggesting that you decrease your lead creation efforts.
It's essential to expand your lead-generation strategies if you want your organization to develop over time. According to studies, agents that use one to three strategies rarely have significant success. You can establish 4-6 ways and create a good, reliable business. You may reach a wide audience and actually succeed if your marketing mix includes at least 10 approaches.
Numerous options are available, including geographic farming, open houses, direct mail, expired listings, FSBOs, door-to-door sales, cold calling, referrals, Facebook ads, Google pay-per-click, YouTube videos, mobile marketing, and email marketing, and SMS marketing. The choices appear to be limitless.
Mastery Level Operation
The catch is that all of these tasks must be completed successfully in order to avoid wasting your time and money. Because of this, the best course of action is always to start with what you are presently doing.
It is time to introduce "new" ideas only after you have stretched and optimized all of your current lead creation strategies.