What would a potential client see if they arrived at your real estate website right now? If an engaging and effective platform isn’t the solution, your website is probably out-of-date. Studies … Read More

  As you may have noticed, I’ve been talking about teams a lot recently. For good reason, I truly think that’s the best course of action for today’s truly committed … Read More

  You typically assume using social media to reach prospects is a marketing technique, but did you realize that salespeople can also benefit from using these platforms? Through a technique known as … Read More

Empathy & Curiosity The first step of a two-phase approach is to focus on curiosity and empathy. If you are genuinely interested in the person you are working with, their … Read More

  Consider a scenario in which you enter a department store and the employee does not just say, “If you need help, let me know,” and then lets you browse. … Read More