Advanced Tools To Take Your Video Production To The Next Level – Without Breaking The Bank

Advanced Tools To Take Your Video Production To The Next Level – Without Breaking The Bank

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Delivering strong material is the most crucial component of shooting video. Nothing else will ever be able to match it. However, once you have meaningful knowledge to deliver, the manner in which you deliver it has a significant impact on how you are seen. Your content's professional quality reflects the professional level of service you deliver.

When it comes to equipment, there are so many choices that it might be intimidating. That's why I'm going to try to keep things as simple and inexpensive as possible. It is not necessary to spend a lot of money on video; all that is required is for it to be well-planned.

Keep in mind that everything I've said (and I mean everything) is completely optional. If you don't want to spend the money, you can make it happen with whatever you have in your pocket, like many very successful agents do. This is for you if you need a little help getting started or want to enhance your production game.

Before we go any further, consider some of the many types of videos you might want to include in your rotation. If you're looking for some ideas, take a look at this post.



Everything you need to set up before you walk up with a camera is called preproduction. It's the generation and management of that priceless data that you must deliver.

Quick Answers are the quickest and easiest sort of video to make, but they require you to be familiar with the questions people in your area are asking. This website provides you with just that. The monthly cost varies between $79 and $199, but the basic plan should allow you to create a full schedule of content in that period.


AI Jasper

Writing is not a skill that everyone possesses. It can be difficult for some people to come up with a brief screenplay, episode title, thumbnail copy, or video description. Jasper is an artificial intelligence tool that will write your papers for you. Simply tell Jasper what you want it to write, what tone you want it to use, and how many words you want it to write, and he'll do the rest. Although it isn't quite as good as hiring a professional copywriter, Jasper is a good place to start and costs around $30 per month.



You'll want to have your content uploaded and ready to read before you arrive on location if you're not going to memorize your scripts, talk in the moment, or simply use bullet points.

You have the option of using a full-size teleprompter, a tiny teleprompter, or an app. A simple app, which will cost you roughly $9 per month, is obviously the most adaptable and least inconvenient. You might not even need a teleprompter as you become more comfortable in front of the camera.




Choosing a camera comes down to you, your preferences, if you'll have help, and what platform you'll be releasing your material on.

The majority of agents favor one of three options:

  • Their own camera on their smartphone
  • A DSLR and a GoPro


Of course, a costly DSLR will produce the most stunning HD, 4K material, and the wide-angle lens will allow you to zoom in or crop your images. For example, my podcast is shot with three Panasonic Lumix GH6 cameras, which our video crew adores, but most agencies are unlikely to spend more than $2000 on a camera.

For our purposes, recent smartphone footage appears exactly as good as footage captured by more advanced, complicated, and expensive cameras. It's highly worth it to upgrade to the most recent iPhone or Android device. Just make sure it has a storage capacity of at least 100GB. Getting as much storage as they give is usually a good idea.



If you just get one thing from this list, get a gimbal (and you should probably get a camera, too, just to be safe). This device functions similarly to a high-tech selfie stick, with the addition of a balance corrector to help stabilize your moving images. Gimbals exist in a variety of shapes, sizes, and prices, but even a basic one for under $300 will significantly increase the dynamic quality of your walkthroughs. They come in a variety of sizes to fit your smartphone, DSLR, or GoPro.



Owning it is obvious, yet forgetting it is easy. When shooting talking-head content (you talking to the camera) by yourself, a tripod is a huge help. I know a lot of amazing agents who simply pull out their phone and hold it up to their faces, but if you want a more professional look or want to film lengthier video, make sure you have a tripod on hand.


Luminous Ring

Lighting is usually emphasized by filmmakers. These doughnut or "ring" shaped lights are certainly familiar to you. Online influencers and DIY YouTubers love them. When filming alone, ring lights are one of the simplest ways to get full coverage illumination. The light they produce isn't exactly natural – some call it "alien" – but it's popular and what viewers have come to expect from high-quality content creators.

You should be able to get a nice ring light kit for less than $150. They even make smaller versions that fit over your phone's camera if your style is more on-the-go.



If you've been following my stuff for a long, you might remember me talking about how I took a video on my phone in Chicago and no one could hear a thing I said. Although we've come a long way since the flip-phones of the past, the experience taught me to always have an external microphone with me.

You have SO MANY OPTIONS when it comes to mics, so I'll make this as simple as possible. I advise you to do the following:

  • A microphone for podcasts
  • A microphone that may be taken anywhere


Having both will improve the quality of your audio and make your life easier. If you're filming with your webcam, consider obtaining a USB/XLR that will record directly to your computer.

When I'm on the go, I use the Rode Wireless GO, which is completely wireless and allows me to move about freely while recording crystal clear audio. A lavalier mic, which clips to your shirt but has a running wire, is a less expensive but still effective option.


Green Screen Effects

Jeremy Knight, an Austin luxury realtor, found his video niche by becoming the area's real estate "content DJ." Basically, he talks about news articles in front of the camera, with the article as the backdrop. It looks terrific, piques interest, and draws people's attention away from the room behind him to what he's saying.

If you're doing news, a green screen is an excellent and inexpensive equipment that shouldn't cost more than $100.




The best editor for you, like the greatest camera, is the one you feel most at ease with and has all of the capabilities you require. Although Adobe Premiere Pro is the most advanced, it is generally not necessary for a real estate salesperson who wants to do modest adjustments for social media.

Camtasia is a fantastic beginner's editor with a surprising number of features, including the ability to create green screen animations.

If all you need is the most basic capacity to cut apart clips and make tiny modifications, the iMovie software that comes preloaded on every Mac is a critically undervalued piece of software.


Video With Vocals

Technically, Vocal Video is both an editing and a recording technology. I could've even put it in the category of production.

The ability to simply record testimonies is where Vocal really excels. Simply email your prior clients a link, and they'll be invited to film a testimonial on their own device. Vocal will then add subtitles, your brand logo, and the opportunity to add animations and thumbnails to your video. You can even share the completely edited clips directly from the app to all of your social media platforms.

An annual subscription is only $99. It's the simplest, most impressive, and most convenient way to collect testimonials.


Thumbnail Maker

Anyone can tell you... Your thumbnail is everything on YouTube. Agents who deal with us indicate that once they started using professional, attention-getting thumbnails in their videos, their view rates and the amount of business they earned directly from them increased.

Don't worry if you're not an artist. Fotor, Adobe Spark, and the most popular on the market right now, Canva, are just a few of the amazing apps that will make it simple for you.


To Sum It Up

I'd like to emphasize once more that all of these things are optional and not required. Because you don't have a ring light, you can't shoot video today, tomorrow, or every day after that. All you'll need is your camera phone and a few words to express yourself.

Experience The Difference

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