5 Proven Scripts For Increasing Your Referrals

5 Proven Scripts For Increasing Your Referrals

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It is a well-known statistic that the average person relocates every 7 to 10 years.

Which implies that you almost certainly know someone who is in the process of selling their home and purchasing another, or moving up from renting to buying right now.

Will they refer you for the $64,000 "commission" check?

For the most part, most agents will say no.

You won't get references until you ask for them the appropriate manner.

We'll cover how to ask for real estate recommendations in this tutorial so you may get more leads and finish more deals. You'll also find a variety of real estate referral scripts to help you increase your network and business. To successfully ask for referrals, use these five tried-and-true real estate scripts.


Expert Tip: To present a successful script and eliminate any embarrassment, memorize it and practice, practice, practice...but not on your clients!

If you want to improve your scripting skills and boost your sales confidence, come to one of our Sales & Marketing Edge multi-day training programs.


When And How To Request Real Estate Referrals

Real estate referrals are significant for a variety of reasons. For starters, they can help you boost your profit margins because a referred consumer is more inclined to seek out your services because they were referred by someone they trust. Second, through word of mouth, social media, and other venues, they aid in brand exposure.

As a result, there are numerous reasons why you should focus on referral marketing in your company. But how can you go about requesting real estate referrals?

You've come to the right site if you're wondering how to ask for a real estate referral. Here are some suggestions for requesting real estate referrals:


Don't Try To Sell Too Much:

One of the main reasons why real estate brokers avoid asking for referrals is that they don't want to appear too pushy. While this anxiety is understandable, as it can dissuade clients from recommending your services to their friends and family, there is a way to avoid coming across as overbearing.

When asking for references, it's critical to establish a strong, trust-based relationship. Check in on your client's progress, talk about your own hobbies and personal life, and demonstrate that you are concerned about their well-being. Referring you to their friends, family, and coworkers will become second nature.


Make Sure The Time Is Correct:

Another suggestion on how to ask for real estate references is to time it well. There's never a bad moment or location to ask for a customer to help you spread the word about your business. To get the moment just perfect, make sure they're relaxed and joyful, rather than in the middle of a difficult situation like negotiating a price.

Also, after some time working with your client, make sure to ask. Asking too soon prevents you from showcasing the value you provide to your clients and may create a negative impression.


Create A Motivator:

It's critical to have an incentive, as it is with any good marketing strategy. Creating an incentive-based referral program is a great approach to get people to suggest your services to others. Gift vouchers to nearby restaurants, a finder's fee, or a gift basket are all examples of real estate incentives. You can increase engagement and build your business by becoming creative with your referrals.


These are just a few of the most effective methods for requesting real estate references. Now that you know how to encourage customers to promote your company, it's time to figure out when you should ask for referrals. There are a few times when it's proper to ask for real estate referrals, such as:


During The Performance:

You have plenty of time when showing a buyer a property to discuss your services and expectations. You'll also get the chance to establish rapport and trust. If the buyer was delighted with the showing, you might ask for a referral and tell them you'd be happy to help their friends and family in the same way you helped them.


Following The List:

If you're working with a seller, you might want to ask for a referral after you've listed their home. This is because you went through all of the steps to get their house on the market, and if they're happy, they'll gladly suggest your services to others who are looking to sell.


To Sum Up:

When you finally close on the house, it's the greatest moment to ask for a referral. This is due to the fact that you successfully accomplished your task and did it properly. Closing is an exciting time for both buyers and sellers, so now is the time to build new relationships through recommendations, regardless of whose side you're on.

You know when and how to ask for real estate references, so let's look at some examples of "asking for referrals." In the next part, you'll find a variety of scripts for "asking for referrals" in various contexts. Let's take a look at what we've got.


Real Estate Asking For Referrals Scripts

Referral scripts for real estate are an excellent method to plan ahead for a variety of scenarios. There are different requesting for recommendation scripts you can use to create more leads and close deals, whether you just got a new listing or you just sold a home. Take a look at these tried-and-true examples of asking for referrals:


You've Just Received A New Listing:

If you've just received a fresh listing, you can use our initial "request for recommendation" script. Use this script the next time you login on with a client:


Greetings, Mr. and Mrs. Seller... Thank you so much for your listing; when working with you, I have two objectives.

The first goal is to sell your house as quickly as possible for the best potential price.

The second goal is to provide you with such excellent service that you will instinctively refer me to anybody you know who is looking to buy or sell a home. Does that make sense?

Before I let you go, can you tell me who else you know who might need my help?


You've Just Completed A Home Sale:

One of the ideal times to ask for a referral, as you may know, is shortly after you've sold your house. This is because you successfully demonstrated to your client that you had the necessary abilities and knowledge to sell their home. Keep the ball moving now that you've closed the deal by using this script to ask for referrals:


Greetings, Mr. and Mrs. Seller... I'm overjoyed that we were able to sell your house.

At this point, my closing coordinator, ________, will take over to ensure that your sale goes smoothly.

As you are aware, my business relies heavily on referrals from satisfied customers like you.

You've undoubtedly had a lot of chats recently regarding moving.

Before I let you go, can you tell me who else you know that might require my services at this time?


You've Just Found A Buyer Who's Looking For Their Ideal Home:

Nothing beats assisting a buyer in finding their ideal house. They'll be overjoyed and grateful for your assistance once they receive the keys. You can use this script to encourage your clients to refer your services to their friends and family during this time:


Mr. and Mrs. Purchaser... I'm overjoyed that we were able to find you a new home.

At this point, my closing coordinator, ________, will take over to ensure that your sale goes smoothly.

As you are aware, my business relies heavily on referrals from satisfied customers like you.

You've undoubtedly had a lot of chats recently regarding moving.

Before I send you on your way... That else do you know who might be in need of my services right now?


Your Client's Transaction Is In The Works:

It's critical to keep in touch with your clients throughout the entire house selling or purchasing process. It's a good idea to stay in touch and ask for a referral throughout waiting times, such as when a transaction is pending. If someone other than you is doing the transaction follow-up, use this script:


Hello there... It's ________ who's phoning... How are you doing?

I'm in regular contact with _______, your closing organizer, who tells me that your sale is on schedule.

Now that your house has been sold or acquired... I'm calling to inquire about... That else do you know who might be looking to purchase or sell anything in the near future?

Thank you a lot. The lifeblood of my business is referrals from wonderful clients like you.


You Run Into An Old Acquaintance:

On any given day, you never know who you'll run into. As a result, it's critical to be prepared in case you come into someone who requires the services of a real estate agent. Use this script to create more leads and acquire referrals from an old friend, coworker, or acquaintance:

(Name)... by the way, did you know I sell real estate? (After small conversation) (pause) It's something I've been doing for XX years. (I'll wait for an answer) I'm just curious if you've lately spoken with anyone who could be interested in buying or selling a home? (If they can't think of a name right away, that's fine.) Will you keep me in mind if you hear of someone in the future? I'd love the opportunity to work with anyone you know who is looking to purchase or sell a home. If you hear anything, please give me a call or send me an email. (Wait for a reply)

May I offer you a couple of my business cards to make it easier for you to convey my contact information when the topic arises?


Here's How To Ask For Real Estate Referrals

It can be intimidating to ask for real estate referrals. You can have the confidence you need to develop your database if you use the correct "asking for recommendations" scripts. Check out the Tom Ferry Show on How to Run Your Business By Referrals if you liked this referral advice.

If you want to schedule more appointments and close more deals, our coaching programs are for you. Our real estate coaches can give you with real estate agent tools and resources to help you scale your business, in addition to assisting you in implementing referral-generating techniques.

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