5 Easy Steps To Mastering Real Estate Video Editing

5 Easy Steps To Mastering Real Estate Video Editing

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Do you want to sell more houses and obtain more listings but don't know where to begin? I'm here to assist you. I started making my own real estate video editing last year to enhance my listings, and it succeeded!

Even if you've never dabbled in videography or photography before, if you're eager to learn, you can boost your business with these talents! No pricey classes are required.

 

Step 1: Get Your Project Started

It's time to start editing your real estate video now that you've learnt how to shoot it. The first step is to launch Final Cut Pro and create a new library. To stay organized, I recommend creating a new library for each listing you have.

The library should have the same name as the listing.

10 North Main Street, for instance.

After that, you'll add a few more events to this collection. By hitting command+click on the library and selecting "new event" from the dropdown menu, you can create an event. Here are the new events you'll be organizing:

  • Video: You will be uploading all of the film you shot of the listing during this event.
  • Assets: For this event, you will upload the video's background music as well as your professional photo to be used at the end.
  • Project: In this case, you'll choose "Create New Project." The settings options will show after you select this. You'll need to alter the parameters here based on the device that recorded your footage. These are the settings I use to ensure that my filming device is compatible:
  • 4k resolution
  • 3840x2160 pixel resolution
  • 98 pence

After you've finished creating the project, go inside the file and rename the "untitled event" to the listing's address.

Let's go over how to upload information into these folders now that you've built all of the different events you'll need.

 

Step 2: Media Import

It's time to upload your video files now that you've created the folders for your project.

Video

  • Go to the folder for the video event. After clicking this, you'll notice a highlighted "Import Media" button. Choose this option and then select the video files from your computer to upload.
  • To pick all of the files you want to upload, press command+A.
  • You'll find settings options on the right side of the screen. For this, I keep the auto-filled suggestions. The following are some of them:
  • Add to a previously scheduled event:
  • Video \sFiles
  • Leave the files alone.
  • Tags from files and keywords from finders
  • Roles in Audio: Automatically
  • If possible, assign iXML track names.
  • Transcoding
  • Create a media proxy***

 

***If your PC is running slowly, select the "create proxy media" option. This will assist expedite the procedure. This option will not be selected by the auto settings. ***

  • Then, to upload your video files, click "Import All." This will begin rendering (uploading your files).
  • If you selected "generate proxy media," your computer will begin producing smaller files that your machine can manage. This will make the uploading procedure go faster. The settings you chose while building your project will be rendered when you export the movie. Your finished video will be in full resolution as a result.
  • All videos should be dragged into your "timeline" at the bottom of the screen.

 

It's time to alter the speed settings after you've uploaded all of your files.

All you have to do is go to the speedometer icon next to the magic edit wand to do so.

"Automatic speed" is selected.

This equalizes the speed of all the footage you recorded. If you filmed at 30 frames per second, for example, selecting the "automatic speed" option will reduce your speed by 80% to match the 24 frames per second setting you selected when you set up your project. This will keep the video's speed steady throughout.

 

Step 3: Putting Your Video Clips Back Together

Congratulations! You can start the fun part now that your video files have been uploaded and your parameters have been updated.

 

Editing

The first step is to double-check that all of your video clips are in the right order!

If possible, shoot the clips in the sequence you want them to appear in the final video. You will save time because you will not have to change the timeframe. The videos should then be uploaded in the same order.

Pick the full video timeline, command click, and select "detach audio" once you've gone over the timeline.

The audio and video will now be separated.

Next, select and remove all of the audio.

It's now time to begin cutting our video segments into your masterpiece!

Here's how to shorten video clips:

  • To use the blade tool, go to the tool menu and pick it.
  • Remove the video clip you want to be cut from your final video with the blade tool.
  • If you need more information, check out this quick tutorial on how to use the blade tool!

Allow your sight to guide you when determining what to cut. Here are some of the things I look for while trimming video clips:

  • Make sure the first clip you use is your best! Whether it's the stunning kitchen, a fascinating drone shot, or the home's stunning front exterior. You want this first clip to grab your audience's attention! Because you'll be putting text in this tape, it should be a little longer than the others.
  • Each clip should last roughly 2-3 seconds. Although it may appear to be a brief period of time, 4-5 seconds might cause the video to lag when viewed.
  • Choose footage that contains something of interest. Look for color contrast and movement! It won't be interesting to your audience if it isn't interesting to you.
  • Your video should tell a story. Make the footage feel like you're wandering through the house after the initial clip. Begin outside, then enter the living room, walk into the backyard, and so on.
  • Make these films approximately 2 minutes long.

 

Step 4: Color Correction

It's time to increase the quality of the photos in your video after you've edited it down to the length you want.

I modify the default settings on my camera to shoot with lower degrees of saturation when I record with it. This allows me to change the saturation and hue of my final video with more freedom!

More color gives the video a more professional appearance. It may appear insignificant, yet it makes a significant difference.

Uploading a LUT is the best way to establish a color baseline in your film. A LUT is a color filter that may be uploaded to change the settings of your video clip.

To discover how to upload a LUT, read this article. To make my footage pop, I utilize a LUT from Cody Blue.

Press command + 7 to enhance your footage's colors to the next level. This will display your video clips' color and exposure profiles.

Select "Exposure" from the color panel on the upper right hand side.

When looking at the graph, keep in mind that 100 represents full light and 0 represents full darkness. Each video clip's brightness range should hit both extremes of the spectrum!

Adjust the color tone of each clip one by one to ensure that it covers the entire spectrum. Use the graph as a guide when you initially start off. You can start to eyeball it a little more as you get more comfortable to see what looks best to you!

To change the saturation of an image, go to the "saturation" option next to exposure and modify the saturation with the gauge on the left hand side.

Adjust the color, exposure, and saturation of all of your video clips to ensure that they stand out.

 

Step 5: Add The Finishing Touches

Now that your video clips have been trimmed and the color has been brightened, it's time to go on to the next step:

Background music and title pages are being added.

Go to the "assets" event page to do so.

You'll upload the background music you've chosen for your video from here.

For your real estate videos, I recommend purchasing a subscription from Epidemic Sound. Epidemic Sound allows you to use royalty-free music, which means you won't have any copyright concerns with YouTube.

Drag the music file into your timeline by clicking and dragging it. Make sure the music lasts for the entire duration of the video!

Then, in the top left-hand corner, look for titles. Choose a title page that suits your needs. (For my videos, I use the fade 3d title.)

Include this title page in the first video clip.

Change the default text to reflect the address listing when you've chosen a title page. This screen can also be used to change the size, alignment, and spacing.

Add a second title page at the conclusion of the video after you finish the first. Instead of overlaying your final film with this title page, add an extra 10 seconds at the conclusion of the video clip that only contains your title page.

Put your name, phone number, and who brokered the listing on the final title page. Drag your professional headshot to the timeline, minimize it, and set it next to your contact information.

After you've completed the final title page, make sure the music continues for an additional 10 seconds. Because YouTube inserts "end screens" to the end of the video, this is the case. If you don't include music here, your final title page will be chopped off.

Your video editing is finished once you've included your soundtrack and title pages.

Select your project from the project event file and save it to your desktop by following the instructions below:

Share a file The Master File This will take you to your preferences, where you can make sure it's saving to your desktop. You're done when you press the blue "next" button.

 

Start Editing Real Estate Videos Right Now!

You now know how to make a high-quality real estate video.

This entire process should take about 2 hours once you have a little practice under your belt. The footage takes 30-60 minutes to shoot and 30-60 minutes to edit.

A professional real estate video can range in price from $500 to $1,000. For the price of one professional video, you may get practically all of the real estate video equipment you'll need. Consider how much money you'll save if you learn real estate video editing on your own.

This type of real estate marketing is desired by clients. It will not only aid in the sale of their home, but it will also serve as a memento for the family when they move away.

Real estate video editing is a talent that can help you grow your business while also allowing you to express yourself.

Experience The Difference

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