Regardless of the industry, landing pages have become an essential element of online marketing. Whether you are selling a product or service, marketing experts recommend using landing pages to facilitate conversions for your business.
What is a landing page?
When you search for a product or service on the Internet and click on one of the links the search engine presents; You are taken to a page for that product or service called a "landing page."
A landing page is usually a separate page from your home page that serves as the entry point for visitors to your website. It allows visitors to take certain actions on your site, such as downloading service brochures, making an appointment, or making purchases on your site.
There are many ways you can use landing pages to promote your business. In this blog, we'll cover three of them.
1. Gather information about your target audience
Landing pages often collect visitors' email addresses and other contact information. If you have a business blog, you can also include a small survey or form to learn more about the interests and preferences of your subscribers. The form may ask questions like "What would you like to know more about?" It can give you more insight into the interests and preferences of your target audience and help you better distribute content to them to keep them interested in your blog.
However, make sure your landing page doesn't have too many Call to Action(CTA) buttons. It can annoy and distract visitors and force them to leave the page without taking any action.
2. Enrol visitors in your newsletters
Email newsletters are a great way to reach your target audience and educate them about your services. It also helps direct readers to your website or store to help you turn those leads into a business. There are many ways to educate your target audience about your email list and ask them to subscribe. You can do this on your home page, blog, or even social media. Similarly, you can place this CTA on your landing page to help them understand where they are going when they sign up and what they can expect from your business.
You can attach specific benefits to your email subscribers, such as registration discounts or promotional cards.
3. Generate leads through Social media
Your social media profile summarises your business and its services. It also allows you to add a link to your website. Many businesses put their homepage link on their profiles. However, you can personalize that space by including landing pages (one at a time) for different services and offerings to target specific audiences. For example, You have launched a new residential project in Melbourne; You can create a landing page exclusively for that project and add a link to it on your social media profile. Next, you may launch a commercial project in the same city, for which you can create another landing page and replace the previous link with the new one. It allows you to target those audiences that are currently showing interest in that specific project. Learn more about how to use social media to market your real estate business.